Just finished listening to this Episode 1 by @NiftyWhaleNFT on how to build a personal brand as an NFT creator. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">

Tons of learnings and insights as well as examples of successful artists to look at / emulate are @gdrtweets @cryptopom1

1/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔨" title="Hammer" aria-label="Emoji: Hammer"> Building a personal brand is telling your story https://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Bücher" aria-label="Emoji: Bücher">

- Collectors who are interested in your artwork, BUY INTO your story.
- Being authentic is important especially to these collectors

2/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔼" title="Nach oben zeigendes Dreieck" aria-label="Emoji: Nach oben zeigendes Dreieck">https://abs.twimg.com/emoji/v2/... draggable="false" alt="📱" title="Mobiltelefon" aria-label="Emoji: Mobiltelefon"> Leverage social media

- Unfortunately, being discovered as a new NFT artist is very very difficult
- NFT marketplaces search functionalities are horrible
- Thus the best way to get discovered is via social media (Examples: Twitter, Instagram, TikTok, Clubhouse, etc

3/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht"> What if you don& #39;t like a specific platform that& #39;s very popular?

- That& #39;s ok, there are different mediums to promote your artwork so explore and find that appeals to you (YouTube, etc) https://abs.twimg.com/emoji/v2/... draggable="false" alt="👍" title="Daumen hoch" aria-label="Emoji: Daumen hoch">

4/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩‍🎨" title="Künstlerin" aria-label="Emoji: Künstlerin"> Artist vs Personal Brand https://abs.twimg.com/emoji/v2/... draggable="false" alt="👨‍💼" title="Büroangestellter" aria-label="Emoji: Büroangestellter">

- To be successful in the NFT space, there& #39;s a lot of work that goes outside of just creating artworks
- Act as an artist and as a business owner
- At the end of the day, it& #39;s a business

5/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🖼" title="Bilderrahmen mit Bild" aria-label="Emoji: Bilderrahmen mit Bild">https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen"> How to cut thru noise and get work in front of the right eyes?

- https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kreuzzeichen" aria-label="Emoji: Kreuzzeichen">NO Shill threadshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kreuzzeichen" aria-label="Emoji: Kreuzzeichen"> (Even we were a victim to this)
- Engaging with people on Twitter (Ask questions, start discussions, etc)
- Perfect example: @gdrtweets

6/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💭" title="Gedankenblase" aria-label="Emoji: Gedankenblase">Collectors impression of Artists

- Collectors can instantly get a feel of the artist& #39;s personality, their interests, art style, and topics that they are exploring via their feed
- If they can& #39;t get a read, artist is doing something wrong (Lack of personal branding) https://abs.twimg.com/emoji/v2/... draggable="false" alt="👎" title="Daumen runter" aria-label="Emoji: Daumen runter">

7/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧠" title="Gehirn" aria-label="Emoji: Gehirn">Collectors want to have a deeper understanding of:

- An artist& #39;s goal https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏆" title="Trophäe" aria-label="Emoji: Trophäe">
- An artist& #39;s journey https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛣" title="Autobahn" aria-label="Emoji: Autobahn">
- If they want to support the artist in the future https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏳" title="Sanduhr mit fließendem Sand" aria-label="Emoji: Sanduhr mit fließendem Sand">

8/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> A great example of the 7/x and 8/x: @cryptopom1

- Responds to < 500 follower accounts (engaged)
- Feed about self-care
- Personal branding (Building artists up in the community & supporting each other)
- Artwork themes (Woman in the NFT space - Constantly criticized)

9/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht"> @NiftyWhaleNFT impression of @cryptopom1

- The work that she& #39;s doing is great and what she stands for (her values, topics she& #39;s exploring) are also clear
- Gives confidence that she& #39;s authentic and will be an integral part of the NFT community

10/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔭" title="Teleskop" aria-label="Emoji: Teleskop"> Discovery & Following https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌐" title="Weltkugel mit Längengraden" aria-label="Emoji: Weltkugel mit Längengraden">

- Community will bubble up for artists that they support
- Word of mouth https://abs.twimg.com/emoji/v2/... draggable="false" alt="👄" title="Mund" aria-label="Emoji: Mund">
- Focus on your personality, who you are, what you care for & broadcast that on multiple platforms
- Better ROI than on shill threads and DMing collectors

11/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📖" title="Offenes Buch" aria-label="Emoji: Offenes Buch"> How important are personal stories?

- V E R Y https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">
- People like interacting with other humans and not just an account that shares art the whole time
- People care behind the people behind the artwork

12/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤝" title="Handschlag" aria-label="Emoji: Handschlag"> Connecting with collectors in a genuine way

- Worry about being authentic to the world
- Collectors look for whatever information they can find about you
-https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> Less emphasis on reaching out to a collector
-https://abs.twimg.com/emoji/v2/... draggable="false" alt="👍" title="Daumen hoch" aria-label="Emoji: Daumen hoch">More emphasis on what information is widely available

13/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧔" title="Person mit Bart" aria-label="Emoji: Person mit Bart">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤝" title="Handschlag" aria-label="Emoji: Handschlag">https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩‍🎨" title="Künstlerin" aria-label="Emoji: Künstlerin"> Reaching out to collectors

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚫" title=""Betreten verboten!"-Zeichen" aria-label="Emoji: "Betreten verboten!"-Zeichen"> "Hey check this"

https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1">Give context. How u know them, why u& #39;re reaching out.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2">What r u doing. What& #39;s ur story. What does ur work mean to you. Let the art speak for itself.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="3️⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3">Offer something that will help build a relationship long term.

14/x

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙊" title="Nichts sagen-Affe" aria-label="Emoji: Nichts sagen-Affe">Feel you can express yourself better when there& #39;s no pressure to speak perfectly OR Not a native english speaker?

- Visual medium https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎥" title="Filmkamera" aria-label="Emoji: Filmkamera">
- TikTok video showing process of creating NFT + sound track + hashtags = https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">
- One follower did this and was getting 1k views minimum

15/x

All in all, a great video. Would definitely be looking to join the Discord and immerse myself into the Clubhouse space. I hope this summary thread helps newcomers into the NFT space because it most certainly helped us.

As always, thank you @NiftyWhaleNFT https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙏" title="Gefaltete Hände" aria-label="Emoji: Gefaltete Hände">

END THREAD.