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Just finished listening to this Episode 1 by @NiftyWhaleNFT on how to build a personal brand as an NFT creator. 
Tons of learnings and insights as well as examples of successful artists to look at / emulate are @gdrtweets @cryptopom1
1/x
Tons of learnings and insights as well as examples of successful artists to look at / emulate are @gdrtweets @cryptopom1
1/x
Building a personal brand is telling your story 
- Collectors who are interested in your artwork, BUY INTO your story.
- Being authentic is important especially to these collectors
2/x
Leverage social media- Unfortunately, being discovered as a new NFT artist is very very difficult
- NFT marketplaces search functionalities are horrible
- Thus the best way to get discovered is via social media (Examples: Twitter, Instagram, TikTok, Clubhouse, etc
3/x
What if you don't like a specific platform that's very popular?- That's ok, there are different mediums to promote your artwork so explore and find that appeals to you (YouTube, etc)
4/x
Artist vs Personal Brand 
- To be successful in the NFT space, there's a lot of work that goes outside of just creating artworks
- Act as an artist and as a business owner
- At the end of the day, it's a business
5/x
How to cut thru noise and get work in front of the right eyes?-
NO Shill threads (Even we were a victim to this)- Engaging with people on Twitter (Ask questions, start discussions, etc)
- Perfect example: @gdrtweets
6/x
Collectors impression of Artists- Collectors can instantly get a feel of the artist's personality, their interests, art style, and topics that they are exploring via their feed
- If they can't get a read, artist is doing something wrong (Lack of personal branding)
7/x
Collectors want to have a deeper understanding of:- An artist's goal
- An artist's journey
- If they want to support the artist in the future
8/x
A great example of the 7/x and 8/x: @cryptopom1- Responds to < 500 follower accounts (engaged)
- Feed about self-care
- Personal branding (Building artists up in the community & supporting each other)
- Artwork themes (Woman in the NFT space - Constantly criticized)
9/x
@NiftyWhaleNFT impression of @cryptopom1 - The work that she's doing is great and what she stands for (her values, topics she's exploring) are also clear
- Gives confidence that she's authentic and will be an integral part of the NFT community
10/x
Discovery & Following 
- Community will bubble up for artists that they support
- Word of mouth
- Focus on your personality, who you are, what you care for & broadcast that on multiple platforms
- Better ROI than on shill threads and DMing collectors
11/x
How important are personal stories?- V E R Y
- People like interacting with other humans and not just an account that shares art the whole time
- People care behind the people behind the artwork
12/x
Connecting with collectors in a genuine way- Worry about being authentic to the world
- Collectors look for whatever information they can find about you
-
Less emphasis on reaching out to a collector-
More emphasis on what information is widely available13/x
Reaching out to collectors
"Hey check this"
Give context. How u know them, why u're reaching out.
What r u doing. What's ur story. What does ur work mean to you. Let the art speak for itself.
Offer something that will help build a relationship long term.14/x
Feel you can express yourself better when there's no pressure to speak perfectly OR Not a native english speaker? - Visual medium
- TikTok video showing process of creating NFT + sound track + hashtags =
- One follower did this and was getting 1k views minimum
15/x
All in all, a great video. Would definitely be looking to join the Discord and immerse myself into the Clubhouse space. I hope this summary thread helps newcomers into the NFT space because it most certainly helped us.
As always, thank you @NiftyWhaleNFT
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As always, thank you @NiftyWhaleNFT
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