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I've studied hundreds of growth-hacking strategies.
These 7 are proven to work
These 7 are proven to work
1. Hotmail
Hotmail used an email signature to hack their way to growth.
Anytime a user would send an email — Hotmail added a signature line to the bottom.
Recipients would receive a free account when they used the link in the signature.
Hotmail used an email signature to hack their way to growth.
Anytime a user would send an email — Hotmail added a signature line to the bottom.
Recipients would receive a free account when they used the link in the signature.
They hacked their way to 12 million users in 18 months.
Here’s the signature:
Here’s the signature:
2. Groupon
Naturally, Groupon has FOMO and urgency built it.
To optimize it, they gamified their refer-a-friend and social sharing.
Refer enough friends and you get a deal.
Don’t, and you miss out.
You get a free deal.
And Groupon gets free users.
Naturally, Groupon has FOMO and urgency built it.
To optimize it, they gamified their refer-a-friend and social sharing.
Refer enough friends and you get a deal.
Don’t, and you miss out.
You get a free deal.
And Groupon gets free users.
3. Hubspot
To growth-hack their way to 15k users — Hubspot created a free tool for businesses.
They released a website grader tool.
It helped ppl evaluate their site’s SEO, speed, and mobile-friendliness.
@dharmesh credits the tool as a key part of their growth.
To growth-hack their way to 15k users — Hubspot created a free tool for businesses.
They released a website grader tool.
It helped ppl evaluate their site’s SEO, speed, and mobile-friendliness.
@dharmesh credits the tool as a key part of their growth.
4. Monzo
Monzo is a mobile-only bank that had a limited user count when it launched.
When you signed up — you entered a waiting list.
You could see how many people were ahead of you.
And how many people were behind you.
Monzo is a mobile-only bank that had a limited user count when it launched.
When you signed up — you entered a waiting list.
You could see how many people were ahead of you.
And how many people were behind you.
To get access sooner -- you could refer friends and bump yourself up the waitlist.
Monzo hit 250k users in 2 years.
Monzo hit 250k users in 2 years.
5. Dropbox
Dropbox gamified their onboarding process.
They incentivized users to complete tasks with free storage.
Share “DropBox” on Twitter?
125MB of free storage.
Dropbox now has 600m users.
And 14m+ paying users.
Dropbox gamified their onboarding process.
They incentivized users to complete tasks with free storage.
Share “DropBox” on Twitter?
125MB of free storage.
Dropbox now has 600m users.
And 14m+ paying users.
6. Gmail
When Gmail launched it was invite-only.
Their goal was to create FOMO.
So they gave users a certain amount of invites only.
Therefore when you received an invite — there was a sense of urgency to sign up.
You saw Clubhouse do this too.
When Gmail launched it was invite-only.
Their goal was to create FOMO.
So they gave users a certain amount of invites only.
Therefore when you received an invite — there was a sense of urgency to sign up.
You saw Clubhouse do this too.
7. Groove
Groove was building in public before it was cool.
They started a blog that showed the BTS and numbers of trying to grow a SaaS company.
The move to be completely transparent led to a ton of earned media.
Pods, interviews, guest blogs = surge in user base growth
Groove was building in public before it was cool.
They started a blog that showed the BTS and numbers of trying to grow a SaaS company.
The move to be completely transparent led to a ton of earned media.
Pods, interviews, guest blogs = surge in user base growth
That's it for now...
But if you want more marketing content on your feed then follow @alexgarcia_atx :)
I got more how-tos, growth hacks, email marketing, and SEO content coming soon.
But if you want more marketing content on your feed then follow @alexgarcia_atx :)
I got more how-tos, growth hacks, email marketing, and SEO content coming soon.
It's also a newsletter that I send to 6000+ marketers. (over 50% of them open it daily)
Join them
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TL;DR
1. Hotmail used a signature to offer free accounts to new users
2. Groupon gave deals after a user referred enough friends.
3. Hubspot created a free tool for their demo. It led to 15k users.
4. Monzo added a waitlist. You could climb the list by referring friends.
1. Hotmail used a signature to offer free accounts to new users
2. Groupon gave deals after a user referred enough friends.
3. Hubspot created a free tool for their demo. It led to 15k users.
4. Monzo added a waitlist. You could climb the list by referring friends.
5. Dropbox incentivized users to complete tasks with free storage.
6. Gmail was invite-only when they launched. Created fomo.
7. Groove built-in public to generate earned media.
6. Gmail was invite-only when they launched. Created fomo.
7. Groove built-in public to generate earned media.
