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4 sources of qualitative #thoughtleadership content

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The human brain responds to stories with a beginning, a middle and an end. Tell about your own experiences, what brought you to where you are, what did you learn in the process?

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Data that the product has generated or that you have collected yourself.

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A strong opinion that goes against the conventional wisdom of your own industry or that of your target audience and elicits a reaction from the reader like "finally someone says it."

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Analyze what works and what doesn& #39;t within an industry.

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