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Retailtainment: If you are under the impression that you have seen everything associated with online shopping-entertainment, you are in for a ride. Because this is just the beginning. #THREAD
There was a time - not so long ago - when the online shopping experience boiled down to a search box, a drop-down menu, a few filters and that was it. A linear, almost surgical protocol, and, let's face it, not exactly fun. #Thread
Today, the sales experience has been designed to fulfil the demands of consumers who consistently seek uniqueness. Some brands give us the opportunity to shop according to our values like @joindough @showfields_nyc #Thread
while others like @OctaneAI, give shoppers the red-carpet treatment with their offerings. There are several other models that are emerging, including @theyes, which offers 100% personalized fashion recommendations around your favorite brands every single day. #Thread
If this phenomenon is booming, the “road to be walked” is still long compared to China. On Taobao, for example, the qianren qianmian feature generates a continuously enhanced interface for each user: product lists, livestreams, recommendations, UGC, games, etc #Thread
But personalization can only thrive with the incorporation of the human touch and actual conversations, which are key drivers of the customer experience. The last few years witnessed the emergence of the concept of “conversational commerce”. #Thread
SMS is boosting the online customer journey: the medium boasts a 209% higher response rate to most other channels and many all-in-one ecommerce SMS platform such as @smsbump, @attentivemobile, @PostsriptIO, and @usebueprint are leading the charge. #Thread
SMS can also be used to fuel content marketing strategies. Notable examples include @taikacoffee and @GreatJones #Thread
Note that when personalization meets the conversational approach, the experience is very similar to seeking the assistance of a personal shopper. @Threads for instance offers a fully personalized luxury shopping experience via WhatsApp. #Thread
On the other side of the globe, we’ve seen livestreaming taking over the e-commerce space, …
which enables real-time interactions between buyers and sellers in an interactive virtual space. #Thread
which enables real-time interactions between buyers and sellers in an interactive virtual space. #Thread
There’s no shortage of start-ups popping up around this trend, especially with leaders like @Bambuser, @TalkShopLive, @Newnewss_tv, @NTWRKLIVE, and @SupergreatApp, to name a few. #Thread
Even streaming is taking a stab at personalized digital retail experiences, with start-ups like @mirriad and @ryff_co in the micro-targeting space. #Thread
Another realm of #retailtainment involves tackling solitude by facilitating a shared online shopping journey. For example @howtank_FR offers chat integration for C2C interactions, while @Surfly & @usehero offer co-browsing solutions and more. #Thread
If retailers and video games had begun teasing long ago, this time they are taking it to the next level. Thus, a three-sided model has emerged from a retail perspective. #Thread
1- Retailers making a serious play for gaming.
2- Gaming Brands Doubling as Retailers.
3- E-commerce websites as channels for brand’s games. #Thread
2- Gaming Brands Doubling as Retailers.
3- E-commerce websites as channels for brand’s games. #Thread
"As the virtual and physical worlds converge, the metaverse comprised of digital twins, simulated environments and mixed reality is emerging as a first-class platform." said Satya Nadella at Microsoft's last earnings call. #Thread
Today’s reality is being transformed at an unprecedented rate. With new and emerging technologies the next frontier for retailers is becoming wizards, magicians…. to truly enchant our senses. #Thread
As Arthur C.Clarke said, “Any sufficiently advanced technology is indistinguishable from magic” and precisely, the r@bbits are about to rush out of the h@ts. So, get ready world! #Thread
Want to learn even more about #retailtainment and how it’s shaping the retail marketing space? Dive deeper into this article: https://maried.substack.com/p/retailtainment-wowwww
