creator economy hypothesis re: pain point - production friction and time spent on mundane tasks,

in relation to age group, purchasing power, and market opportunities 1/

creators < age 16: savvy, agile, enough time to deal with friction

17-22: low purchasing power, will suck it up unless tech tool is affordable

23+: high purchase power, prefer hiring a team > software as solution bc not enough sophisticated tools on market today 2/

giant players working on tools: adobe, bytedance, apple, davinci/blackmagic, etc

MANY smaller players, not looking to outperform giants, but looking to get acquired by giants 3/

will post some research results around 5/31/2021. let me know if you'd like to join this research/ co-publish, follow me as i update this thread

main things i'll be working on:
- crawling data
- user interview
- drinking lots of coffee and occasionally yell at people