How do these influencers/experts, agree to come on to your podcast?

In the thread below I summarized my discussion with Vikas, and the exact template that I use, and how to implement this template as part of your podcast guest outreach strategy.

#podcast #podcasting

1. Create a Win-Win situation. For example, some guests are trying to get on as many podcasts as they can and increase their visibility and presence while others are trying to share their knowledge with new audiences.

2. As a podcast host try and craft a personalized, researched pitch that addresses the needs and objectives of the guest, experts.

3. Not all pitches are responded to, or accepted so try and keep the pitch, simple and straightforward.

4. Share as much information as you can on your podcast demographics, audience, etc of your podcast to prospective guests if requested during the episode recording or outreach stage by the guest

5. Where to find guests, experts for your podcast?

http://PodBooker.com 
http://Matchmaker.Fm 

LinkedIn or Instagram DM

FB Groups:
Podcast Guest Connection, etc.

Cold Email/Direct Messaging/Cold Calling

6. Pitch:

Hi Guests First Name here,

I’d love to have you or invite you as a guest on my show.

Would you be available for a 15-20 min audio/video podcast to share your insight on x,y,z?

Please check out my profile, and let me know if you think it would be a good fit.

(Add links for podcast website, etc if you don’t have an existing account on platforms or reaching out through DM)

Take care and stay safe!

-Your Name here

Full credits for the template above go to @thecaseyadams Podcast Host of The Rising Young Podcast.

Use this powerful podcast guest template to book your next guests detailed in Casey’s YouTube Video link here: in case you are interested to check it out.

Using this template I have been able to bring on, and recording episodes with awesome guests ranging from Josh Felber to Seth Greene. And hope that by sharing Casey’s template you will also be able to bring on fantastic guests for your show.

7. How to implement this pitch?

For example, Vikas for the last 6 Months has been running a podcast on self-development, book reviews, etc. So I suggested to him that he can start implementing this template today, or in the next few months by doing the below steps:

1. come up with a list of say 10-15 people in the same niche as your podcast.

2. Say motivational speakers, and self-development coaches, or any topic that you want guests for, and start doing outreach using this template.

3. Outreach could include searching for and pitching to guests, experts on http://PodBooker.com , FB Groups, LinkedIn or Instagram DM, etc.

8. Scheduling Tool and Software: Calendly or manually asking the guest for a suitable time, and day for recording. And Zoom for recording with separate audio tracks for guests, and yourself.

9. Follow up + Build Relationship: Thank the guests for their time to come on your show, and for sharing massive value with your audience.
- For example: Wish your guests happy birthday, congratulate and share their stuff: new launch details, etc without expectations.

And as @joshelledge shared in Ep 16 of Business Podcast by Roohi “be illogically generous with your time for your audience, and guests”

10. A personal example: I received an email from a past guest asking if I could add the link for his/ companies newest WordPress plugin to the show notes of the episode I recorded with him.

Not only will I be adding it to the show notes, but I will also add it to any social media post, etc where I have talked about the episode I recorded with him.

Here is the link for the WordPress plug-in if you are interested https://www.evergreencontentposter.io/ 

Hope this helps!

Please do share with other podcast hosts, etc if you found any value from the thread!.

Thanks very much for taking the time to read this thread!

And comment down below your thoughts on guest outreach, podcasting?