Heard this from 100+ people:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1">Company surveys team on how much remote work they want

https://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2">60%+ want remote 4+ days a week, 95% want 3+ days

https://abs.twimg.com/emoji/v2/... draggable="false" alt="3️⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3">Company says they will allow remote 1-2 days a week

https://abs.twimg.com/emoji/v2/... draggable="false" alt="4️⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4">Company SHOCKED by anger
Media won’t report this!
[ a thread ]

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">Emotional rollercoaster: Companies response usually looks this:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="😧" title="Schmerzgeplagtes Gesicht" aria-label="Emoji: Schmerzgeplagtes Gesicht">why is this happening?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="😔" title="Nachdenkliches Gesicht" aria-label="Emoji: Nachdenkliches Gesicht">we’ve had offices for decades

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">why do they not like them now?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤬" title="Gesicht mit Symbolen über dem Mund" aria-label="Emoji: Gesicht mit Symbolen über dem Mund">THEY DON’T KNOW WHAT THEY WANT!
They think they know better!

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎡" title="Riesenrad" aria-label="Emoji: Riesenrad">Hyper Turnover: We’re about to live through the highest period of turnover in history between companies
People will optimize for the work situation that gives them the highest quality of life
Companies hiring remotely will dominate the next decade as a result

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💀" title="Schädel" aria-label="Emoji: Schädel">Office Death: Companies who go back to the office full-time will be crushed for 2 reasons:
Talent: If you go back full-time & biggest competitor doesn’t they’ll steal your best people
Efficiency: they save $20k / worker a year on office space + have higher productivity

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Angespannter Bizeps" aria-label="Emoji: Angespannter Bizeps"> Worker Power: People are realizing that in a knowledge-based economy talent *is* the company
Talent wants remote work
They will quit companies than don’t give it to them

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔄" title="Pfeile abwärts und aufwärts in offenem Kreis gegen den Uhrzeigersinn" aria-label="Emoji: Pfeile abwärts und aufwärts in offenem Kreis gegen den Uhrzeigersinn">Rapid Change: Google announced their return to the office one week. The next they changed their mind
Fear of losing talent will force companies to give their people what they want

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">Management Mistakes: We will see this play out in every industry. From tech to the most traditional
Senior leadership will continue to get this wrong because they don’t get it and can’t relate to their teams anymore

https://abs.twimg.com/emoji/v2/... draggable="false" alt="😱" title="Vor Angst schreiendes Gesicht" aria-label="Emoji: Vor Angst schreiendes Gesicht">Manager Fear: Middle managers feel productive from feeling busy
Workers are productive when they get shit done without distraction
When middle managers only way to feel valuable is by stopping workers from feeling productive we have a massive problem

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💣" title="Bombe" aria-label="Emoji: Bombe">History Repeating: Department stores got crushed by eCommerce
They thought nobody would buy anything online. They were wrong. Most people buy most things online
Companies missing out on remote get crushed for the same reason
Most people want to work remotely most of the time

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⛔️" title="Nicht betreten" aria-label="Emoji: Nicht betreten">Growing Anger: Companies believe that once people are back in the office they’ll realize how much they miss it
The opposite is far more likely. When people go back to having a commute they will resent the office for wasting so much of life

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔫" title="Wasserpistole" aria-label="Emoji: Wasserpistole">Destroyed Benefits: having to go to an office 3 days a week ruins many benefits of remote
People still have to live close enough to commute regularly, have a high cost of living, and little flexibility

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧞♂️" title="Männliches Genie" aria-label="Emoji: Männliches Genie">Genie Escaped: There is no way to put it back in the bottle. We all now know remote work works
Being able to do deep focussed work without the distractions enables people to do better work
There is no good reason for a return to the office full-time

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend">Base Estimate: Millions of people have only experienced pandemic remote work
Normal remote work is 10X better
If 95%+ of people already want 3 days a remote, this number will skyrocket once lockdowns, homeschooling etc. ends

https://abs.twimg.com/emoji/v2/... draggable="false" alt="❤️" title="Rotes Herz" aria-label="Emoji: Rotes Herz">Quality of life: The future of work is so important because it is really about the future of living
This is a quality of life upgrade that an entire generation has been waiting for
If we miss that we will regret it for the rest of our lives

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔐" title="Geschlossenes Schloss mit Schlüssel" aria-label="Emoji: Geschlossenes Schloss mit Schlüssel">Access opportunity: Offices have discriminated & disqualified a huge number of people from being able to access great jobs
The most diverse, accessible and inclusive organizations in history should emerge
It’s on the shoulders of everyone in this space to make sure it does

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚧" title="Baustellenschild" aria-label="Emoji: Baustellenschild">Invisible Barriers: Offices are great places for certain people. Remote first orgs are great places for everyone
It doesn’t matter if you’re a single parent, a carer, or you have a health condition or impairment that makes office working impossible
Remote fixes that

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚠️" title="Warnsignal" aria-label="Emoji: Warnsignal">The Big Choice: There are only two types of company after Covid
- remote-first
- office-first
Wherever leadership spends most of the time will dictate the type of company you work for

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩⚖️" title="Richterin" aria-label="Emoji: Richterin"> Remote Laws: The choice to work remotely will become a legal right
Eventually, companies won’t have a choice. People will have full control over their working location

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend">Number of Remote Jobs: There are 255M desk jobs globally
130M+ jobs will be done remotely more than three days a week by 2030

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥷" title="Ninja" aria-label="Emoji: Ninja">Incentivised Relocation: Local governments will quickly realize the value of highly paid remote workers moving to their state
@FrancisSuarez has been a incredible here for Miami, which will be the first global hub
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.