We dance around this a lot, we fight about it a lot. I'm just some guy you probably don't know, but follow on twitter. My opinion is simply that, but I guess I'm going to give it.

When we all stepped from homebrewing to actually getting paid brewing beer, we made a pact. It wasn't necessarily a hand-shake and a nod, a written contract or anything like that. But unbeknownst to us, we made a pact with the consumer

You know those folks, or know of them. They are the people that pay the money they earn and exchange it for the thing that you make-namely, beer.

Your unwritten pact it that you will meet their expectations. You don't get to blame ingredients or acts of God. Your problems on fulfilling your part of the agreement are your problems. It's not the problem of the person who is paying hard-earned cash for your beer

If the beer you're making doesn't meet your standards for what it should be, you don't pass that on the consumer. You don't get a pass that something in your supply chain didn't work out.

You don't get a pass because your beer continued to ferment in the package because you added something that had sugar, and my God what did you think would happen? You can't fix this with a "Keep Cold" sticker

All of this is your problem. I can count on one hand the folks that care about my work problems, and they are all brewers with similar problems. Consumers don't and let me emphasize SHOULD NOT care

Consistency is not a bad word. It doesn't mean bland or homogenized. It simply means that you are giving the consumer what they expect, every time.

There are too many people that think this is a watering down of whatever you are trying to do. My view is this is everything that you should be striving to do.