SM had the opportunity for them to get EXO in the US. They had their chances 3 times; 2015, 2016, and 2017. But they never gave it to EXO because they want that for NCT. They never gave it to EXO because EXO already held Asia and they don't want EXO to be bigger than the company.
it's /that/ simple to understand. Once EXO becomes way too big, they might become harder to handle, plus, they don't want one group to expand- they want to prepare opportunities for all.

But since bst had nothing to lose, no groups to think of, they got that one amazing chance.
EXO being under SM is more of a curse than a blessing. Sure, blessing at first with growl but in the long run and for the sake of their brand, EXO never achieved what they were meant to achieve because of SM. EXO deserved more than what they have now but never got it due to SM.
EXO defeated One Direction in a time when 1D was at their peak. They did that with competition. EXO was HUGE in the US even in 2013 ya'll had no idea. EXO had opportunities to enter US even in 2016 but SM declined them all, thinking it's best not to give EXO the platform because-
they have NCT to get those. If SM allowed EXO to reign for yet another few years and stay on top, the money or opportunities won't flow and will stay with EXO.

why EXO suddenly got the Olympics and all the political opportunities to represent South Korea, because SM knew they-
fucked up. SM knew they fucked up because NCT is not getting the expected results at that time. They expected results from NCT at that time.

SM lost the opportunity for EXO.
SM made a miscalculation for NCT.

SM is now years late and can't even keep up with competitors.
SM said they wanted to focus on China, used Lay as their layout as a reminder that they're connected to his major success in China THEN they announced that they're making another NCT extension for US.
Then recently they got a notification from the governent to pay taxes, then their Blue Chip verification got removed due to losses from 2018 till 2020.

LMFAO, I can only laugh. Goes to show who's carrying the damn company all this time and they're busy serving the country.
Now EXO's contracts will end next year, let's see where THAT goes.
*** why not 2013 because I doubt US media would want an asian boyband to compete with their beloved british boyband and JB. US won't accept EXO so openly in the US in 2013 because remember that EMA did not give EXO the popularity award, it's was given to that chinese soloist.
for reference from MTV site, the winner for worldwide act in 2013 and none of us knew the guy at that time.
and no, to prove that a group's success is secured if proper support came from the company can be seen bcs remember what SM did?

Dubai Fountain Show w/ Power
Olympics Performance
SK Tourism Rep
Kpop Rep when Trump visited SK

SM pushed EXO to their POTENTIAL, but it was too late
I've said enough and I hope EVERYONE realizes how important this upcoming EXO comeback is.
why troops under this when this was bcs nct hollywood is happening bcs sm is desperate as fck not everything is about your faves
WORD! SM will kill their still very active and successful artists for the sake of their upcoming groups! 👏👏👏 https://twitter.com/andresea_/status/1390534102390956035?s=19
since the thread is infested with lil 7s, here's a video of kyungsoo singing supermarket flowers to clean the air and to show how superior EXO's talent will always be.
You can follow @exodelight.
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