Ever launched something to crickets?

It's despairing

All that work...

This happened to me with a failed online course about LinkedIn

But I didn't make the same mistake with ODCC

I set about becoming Oversubscribed

I applied lessons from Daniel Priestley's excellent book, Oversubscribed.

@AliAbdaal recommended to me as his most highlighted book.

It's mine now too.

Here are the cliff notes for the 8 principles of being oversubscribed in your business.

Only oversubscribed businesses make a profit

• Your value is much higher than you think to a small number of people

• Turn your attention to those people who find you highly valuable

• Serve them better than anyone else can

• Get comfortable with people missing out

The only people that matter are your people

• Cultivate a tribe of fans who are loyal to your business

• Separate them one by one from the market and make them part of something special

• Lay the foundations for people to get to know you, like you and trust you at scale

First, make your market then make your sales

• Take the time to educate or entertain

• Slow down and signal what you intend to do

• Ask them to signal their interest to you

• Hold off trying to sell until you're sure there's enough interest

People buy when the conditions are right

• Make it obvious you’re oversubscribed

• Create your own rules about how people buy from you

• Take time to care for those who bought from you

• Emotions will win every time, even with the most intelligent people

Be different and set your own rules

• If you do what others do, you'll get what others get

• Only sharing the features, advantages, and benefits of your product boxes you in

• When you share your philosophy you become a champion of a cause or the leader of a movement

Value is created in the ecosystem

• No brainer - give people a low-risk first step to move them in the right direction to buy from you

• Chunk it - when you are selling something of high value, consider selling it in staged components

Meet people where they are

• Conduct scorecards surveys, and quizzes to obtain access to get to know your market

• The more data you collect, the less you need to spend on sales and marketing

Nothing beats being positively remarkable

• Authentically care about what you do and be in a class of your own

• Spend money on existing customers before prospective ones

• Build and leverage your personal brand

We are hard-wired to trust and connect with humans

If you succeed at applying these 8 principles, people will naturally recommend you

I highly recommend the full book

If you enjoyed this follow me for more on how I applied these principles @Bazzaruto

And please RT the first tweet so your people can see it too!