Thread by @Bazzaruto, Ever launched something to crickets?It's despairingAll that work...This happened to me with [...]

Ever launched something to crickets?

It& #39;s despairing

All that work...

This happened to me with a failed online course about LinkedIn

But I didn& #39;t make the same mistake with ODCC

I set about becoming Oversubscribed

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

I applied lessons from Daniel Priestley& #39;s excellent book, Oversubscribed.

@AliAbdaal recommended to me as his most highlighted book.

It& #39;s mine now too.

Here are the cliff notes for the 8 principles of being oversubscribed in your business.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤑" title="Gesicht mit Geld-Mund" aria-label="Emoji: Gesicht mit Geld-Mund"> Only oversubscribed businesses make a profit

• Your value is much higher than you think to a small number of people

• Turn your attention to those people who find you highly valuable

• Serve them better than anyone else can

• Get comfortable with people missing out

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥰" title="Smiling face with 3 hearts" aria-label="Emoji: Smiling face with 3 hearts"> The only people that matter are your people

• Cultivate a tribe of fans who are loyal to your business

• Separate them one by one from the market and make them part of something special

• Lay the foundations for people to get to know you, like you and trust you at scale

https://abs.twimg.com/emoji/v2/... draggable="false" alt="♻️" title="Universelles Recycling-Symbol" aria-label="Emoji: Universelles Recycling-Symbol"> First, make your market then make your sales

• Take the time to educate or entertain

• Slow down and signal what you intend to do

• Ask them to signal their interest to you

• Hold off trying to sell until you& #39;re sure there& #39;s enough interest

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛍" title="Einkaufstaschen" aria-label="Emoji: Einkaufstaschen"> People buy when the conditions are right

• Make it obvious you’re oversubscribed

• Create your own rules about how people buy from you

• Take time to care for those who bought from you

• Emotions will win every time, even with the most intelligent people

https://abs.twimg.com/emoji/v2/... draggable="false" alt="😜" title="Zwinkerndes Gesicht mit Zunge" aria-label="Emoji: Zwinkerndes Gesicht mit Zunge"> Be different and set your own rules

• If you do what others do, you& #39;ll get what others get

• Only sharing the features, advantages, and benefits of your product boxes you in

• When you share your philosophy you become a champion of a cause or the leader of a movement

https://abs.twimg.com/emoji/v2/... draggable="false" alt="♻️" title="Universelles Recycling-Symbol" aria-label="Emoji: Universelles Recycling-Symbol"> Value is created in the ecosystem

• No brainer - give people a low-risk first step to move them in the right direction to buy from you

• Chunk it - when you are selling something of high value, consider selling it in staged components

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📊" title="Balkendiagramm" aria-label="Emoji: Balkendiagramm"> Meet people where they are

• Conduct scorecards surveys, and quizzes to obtain access to get to know your market

• The more data you collect, the less you need to spend on sales and marketing

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💎" title="Edelstein" aria-label="Emoji: Edelstein"> Nothing beats being positively remarkable

• Authentically care about what you do and be in a class of your own

• Spend money on existing customers before prospective ones

• Build and leverage your personal brand

We are hard-wired to trust and connect with humans

If you succeed at applying these 8 principles, people will naturally recommend you

I highly recommend the full book

If you enjoyed this follow me for more on how I applied these principles @Bazzaruto

And please RT the first tweet so your people can see it too!

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