i get the idea that you have to capture leads. it& #39;s important. what surprises me is that companies actually stop us from selling ourselves on a product by gating content. like, i want to see your demo. you have a demo to show me. you& #39;re going to stop me at the critical moment?

i think bottom up biz dev is a real thing. we sell your product to ourselves before we engage with you as a human. we want to be well-informed buyers. you have all of this content! gimmie!

i& #39;m actually just looking for confirmation i& #39;m about to make the right decision. by stopping me you& #39;re... stopping me. if i get that confirmation, you just get a "shut up and take my money" call. isn& #39;t that a good thing?

yes, you can further tailor your message if you can talk to me first, but your form doesn& #39;t do that. it only stops me in the moment i& #39;m actively thinking about your so you can contact me when i& #39;m not! stop selling passed the close!