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i get the idea that you have to capture leads. it's important. what surprises me is that companies actually stop us from selling ourselves on a product by gating content. like, i want to see your demo. you have a demo to show me. you're going to stop me at the critical moment?
i think bottom up biz dev is a real thing. we sell your product to ourselves before we engage with you as a human. we want to be well-informed buyers. you have all of this content! gimmie!
i'm actually just looking for confirmation i'm about to make the right decision. by stopping me you're... stopping me. if i get that confirmation, you just get a "shut up and take my money" call. isn't that a good thing?
yes, you can further tailor your message if you can talk to me first, but your form doesn't do that. it only stops me in the moment i'm actively thinking about your so you can contact me when i'm not! stop selling passed the close!
