Thread by @RichLightShed, Tik Tok still only talking publicly about 100 million MAUs in the [...]

Rich Greenfield, LightShed

RichLightShed

Tik Tok still only talking publicly about 100 million MAUs in the US says @smilberg22 -- same number they were talking about in August 2020

has to be SOOOO much larger and daily engagement is likely up huge as well @tiktok_us @TikTokComms

#NewFronts @iab

Tik Tok says time spent per user is OVER the length of a movie -- implication @tiktok_us time spent is in @netflix territory --meaning 2 hours/user/day? highlighted by @smilberg22 at #NewFronts

downplayed fear of a drop in usage post-pandemic using this study stat below

Usage of @tiktok_us is eating into TV (linear and streaming) time spent #NewFronts

love this hashtag #TikTokMadeMeBuyIt

highlighting @tiktok_us creator Hannah Schlenker who sent Aerie Crossover Leggings into a viral internet sensation that can no longer be kept in stock

nearly 8 million views of this video -- great story @v_ness

https://www.tiktok.com/@hannahschlenker/video/6897291323016105221

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