@dhh & @jasonfried, if you really want to show employees, clients & stakeholders that you care about having an inclusive workplace at @basecamp you need a DEI Strategy. If you were my client, here’s how I’d develop your DEI strategy using my framework:

#BASECAMP

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📍" title="Runde Reißzwecke" aria-label="Emoji: Runde Reißzwecke">First is OUTLINE: figuring out where your company is on the DEI journey. @basecamp doesn’t publicly share messaging related to DEI yet alone a clear mission related to DEI. In short you don’t have a DEI foundation— a vision, mission & values statement (VMVs what I call it)

The only reference for promoting DEI on the website is a section titled “giving a damn.” It says “We treat people right. We treat our customers as we’d want to be treated, we treat each other like family, and we treat ourselves to a good day’s work and a good night’s sleep.”

@dhh & @JasonFried this is jargony wording that& #39;s performative & empty. It doesn’t connect to the company& #39;s overall mission, which according to the website is “making waves while building great software.” Heres the SWOT analysis I did to develop a DEI mission for @basecamp

The next steps in the framework are: 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen">assess- Determine the gaps in representation and policies/procedures
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Develop- Create an action plan with DEI Goals, & OKRs
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Communicate- Share the strategy internally & externally
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen">Implement- execute the strategy.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📍" title="Runde Reißzwecke" aria-label="Emoji: Runde Reißzwecke">Asses: With 30% of employees quitting I’d guess an equity audit of @basecamp would tell me that there isn’t any psychological safety.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📍" title="Runde Reißzwecke" aria-label="Emoji: Runde Reißzwecke">Develop: Based on my assessment, here is my DEI mission & OKRs. Creating psychological safety requires trust between leadership & staff.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📍" title="Runde Reißzwecke" aria-label="Emoji: Runde Reißzwecke">Communicate: Host another town hall & be super transparent & honest & admit you don& #39;t know much when it comes to DEI in the workplace, without the fluffy jargon. Trying to be politically correct makes you seem performative @basecamp @dhh & @JasonFried.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📍" title="Runde Reißzwecke" aria-label="Emoji: Runde Reißzwecke">Implement: Hire me to fully develop @basecamp DEI strategy @dhh @jasonfried. Let me help you shift from the performative BS to being intentional in treating ppl right. http://dsrdconsulting.com"> http://dsrdconsulting.com 
u2028
Thank you @simonembanna for the idea of this thread & thank you @sherellesays