The most iconic social media moment of 2020 may have been @OceanSprayInc& #39;s appearance in Nathan Apodaca& #39;s "Dreams." On this special peisode of The Business of Marketing, @Tom_Hayes unpacks this iconic moment and what& #39;s next for the brand. #SMWNYC http://adweek.it/SMWNYC-2021 ">https://adweek.it/SMWNYC-20...

We want to be able to speak to the current user, but at the same time meet younger consumers where they are—have Norman Rockwell be a part of our past while having Nathan be a part of our future, so to speak. @OceanSprayInc& #39;s @Tom_Hayes #SMWNYC

"We& #39;re having fun, creating positivity, and getting a lot of response back from consumers who are saying that & #39;you& #39;re creating this bright light in a tough time.& #39; Creating positivity in a tough time has really propelled us forward."
@OceanSprayInc& #39;s @Tom_Hayes #SMWNYC

The hype surrounding Nathan& #39;s video resulted in social follower growth by 600% + 24 billion social media impressions

@OceanSprayInc& #39;s @Tom_Hayes #SMWNYC

People have to be always on in a 2D environment. It& #39;s important for people to have days off from this madness and to have flexibility around meetings. From a leadership perspective, it& #39;s about being more sensitive to this world we& #39;re in. @OceanSprayInc& #39;s @Tom_Hayes #SMWNYC