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Building in public helps you acquire customers, market your brand, and refine your product.
Here are the 10 best examples of companies (and people) building in public and how they do it:
Here are the 10 best examples of companies (and people) building in public and how they do it:
Company: @buffer (CEO: @joelgascoigne)
How: In 2013, Buffer made the following aspects of their company transparent, open to anyone on the internet to see:
• Salaries / equity
• Investor letters
• Product roadmaps
Why: to build trust with both customers and employees.
How: In 2013, Buffer made the following aspects of their company transparent, open to anyone on the internet to see:
• Salaries / equity
• Investor letters
• Product roadmaps
Why: to build trust with both customers and employees.
Company: @copy_ai
How: Copyai was founded in 2020, recently hitting $95.5k MRR and raising $2.9m.
The entire team is sharing how the startup is run, using Twitter as the medium.
They share:
• MRR
• Hiring / team
• Product roadmaps
• Transparent mistakes
How: Copyai was founded in 2020, recently hitting $95.5k MRR and raising $2.9m.
The entire team is sharing how the startup is run, using Twitter as the medium.
They share:
• MRR
• Hiring / team
• Product roadmaps
• Transparent mistakes
Person: @arvidkahl
How: Arvid is an author and founder who sold his SaaS company at $55k MRR.
He writes books in public (Zero to Sold, The Embedded Entrepreneur) by surveying and talking to future founders.
He continually uplifts other indie hackers to amplify their journey.
How: Arvid is an author and founder who sold his SaaS company at $55k MRR.
He writes books in public (Zero to Sold, The Embedded Entrepreneur) by surveying and talking to future founders.
He continually uplifts other indie hackers to amplify their journey.
Company: @gumroad by @shl
How: Since 2019, Sahil held open board meetings on the future of Gumroad.
He's also openly reflected on his failures in startups, sharing the highs and lows.
Recently, Gumroad raised $5m via equity crowdfunding to power the online creator economy.
How: Since 2019, Sahil held open board meetings on the future of Gumroad.
He's also openly reflected on his failures in startups, sharing the highs and lows.
Recently, Gumroad raised $5m via equity crowdfunding to power the online creator economy.
Creator: @visualizevalue by @jackbutcher
How: Jack has built his personal brand + Visualize Value by openly sharing ideas and iterating from community feedback.
He's showcased an ability to rapidly innovate with compelling visuals, valuable courses, viral NFTs, and much more.
How: Jack has built his personal brand + Visualize Value by openly sharing ideas and iterating from community feedback.
He's showcased an ability to rapidly innovate with compelling visuals, valuable courses, viral NFTs, and much more.
Company: @TwitterSpaces
How: They share mock-ups of design, poll the community for direct feedback, and truly listen + implement changes suggested.
In doing so, they are creating a community-first product that people love, while also building hype for new updates.
How: They share mock-ups of design, poll the community for direct feedback, and truly listen + implement changes suggested.
In doing so, they are creating a community-first product that people love, while also building hype for new updates.
Company: @GoodMarketingHQ by @harrydry
How: Harry's content isn't just amazing to read, it's genuinely helpful.
He shares his strategy when creating + distributing, how he's growing his newsletter, all while taking direct feedback from the community to improve it.
How: Harry's content isn't just amazing to read, it's genuinely helpful.
He shares his strategy when creating + distributing, how he's growing his newsletter, all while taking direct feedback from the community to improve it.
Company: @fast + @mkobach
How: Fast showcases a wealth of information about how their startup runs and grows, in real-time.
Matthew Kobach leads marketing at Fast, where he shares:
• Content strategy updates
• Behind the scenes shots
• A/B test results
And so much more.
How: Fast showcases a wealth of information about how their startup runs and grows, in real-time.
Matthew Kobach leads marketing at Fast, where he shares:
• Content strategy updates
• Behind the scenes shots
• A/B test results
And so much more.
Company: @microacquire by @agazdecki
How: MicroAcquire is fully bootstrapped, recently reaching $460,000 in ARR.
Andrew shares behind the scenes info on deals happening via his platform, uplifts and supports other bootstrapped founders, and actionable growth tactics.
How: MicroAcquire is fully bootstrapped, recently reaching $460,000 in ARR.
Andrew shares behind the scenes info on deals happening via his platform, uplifts and supports other bootstrapped founders, and actionable growth tactics.
Company: @MightyApp by @Suhail
How: Suhail launched MightyApp to make Chrome faster. He has been building in public for years, sharing:
The ups and downs of startup growth, customer objections, finding product market fit, direct acquisition tactics, and so much more.
How: Suhail launched MightyApp to make Chrome faster. He has been building in public for years, sharing:
The ups and downs of startup growth, customer objections, finding product market fit, direct acquisition tactics, and so much more.
