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I& #39;ve roasted 200 SaaS landing pages in the last 12 months 
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Here& #39;s 16 ideas to increase your landing page conversion:
Here& #39;s 16 ideas to increase your landing page conversion:
1. Have one goal
50% of landing pages had multiple, often equally prioritised, call-to-actions.
Focus your page on one key conversion event like @gumroad
50% of landing pages had multiple, often equally prioritised, call-to-actions.
Focus your page on one key conversion event like @gumroad
2. Focus on your USPs
You know them, so where are they on your landing page?
Contrast your product with competitors and the current way of doing things, like @typeform
You know them, so where are they on your landing page?
Contrast your product with competitors and the current way of doing things, like @typeform
3. Clear, relevant social proof
Only about 40% of landing pages had it above the fold. And of those only about 50% used testimonial language that was consistent with the pain and benefits listed elsewhere on the landing page.
Learn from @PayhawkCom @MemberstackApp
Only about 40% of landing pages had it above the fold. And of those only about 50% used testimonial language that was consistent with the pain and benefits listed elsewhere on the landing page.
Learn from @PayhawkCom @MemberstackApp
4. Simple language
About 1 in 8 landing pages I roasted, I couldn& #39;t comprehend on first read-through. These landing pages required several attempts to simply & #39;get it& #39;.
Fix it: Avoid technical terms and acronyms, and write in plain language.
See @buymeacoffee @StintUK
About 1 in 8 landing pages I roasted, I couldn& #39;t comprehend on first read-through. These landing pages required several attempts to simply & #39;get it& #39;.
Fix it: Avoid technical terms and acronyms, and write in plain language.
See @buymeacoffee @StintUK
5. Real pain
PAS (pain - agitate - solve) is a common copywriting technique used to increase conversion. Only 1 in 15 LPs agitated or amplified the pain with emotional language and vivid imagery.
But @basecamp and Kitchen did
PAS (pain - agitate - solve) is a common copywriting technique used to increase conversion. Only 1 in 15 LPs agitated or amplified the pain with emotional language and vivid imagery.
But @basecamp and Kitchen did
In fact, adding a & #39;pain& #39; element to the http://roastmylandingpage.com"> http://roastmylandingpage.com landing page increased conversion by 40%
6. Clear benefits and use cases
Visitors shouldn& #39;t have to work out how and why the product will benefit them. Tell and show them with clear benefits language, and example use cases.
See @Sleeknotecom @Hopin
Visitors shouldn& #39;t have to work out how and why the product will benefit them. Tell and show them with clear benefits language, and example use cases.
See @Sleeknotecom @Hopin
7. Signpost your CTAs
So many landing pages had a call-to-action, without clear signposting around the action.
What were they agreeing to? How much would it cost? What technical setup was involved?
Add context to your CTA like @popdotwork @CrazyEgg @MiroHQ
So many landing pages had a call-to-action, without clear signposting around the action.
What were they agreeing to? How much would it cost? What technical setup was involved?
Add context to your CTA like @popdotwork @CrazyEgg @MiroHQ
8. Ask, stop guessing
3 in 5 founders said they didn& #39;t know what they had missed. But only 3 in 200 had asked their visitors.
Fix it: add an exit intent survey on your landing page. Ask why they& #39;re leaving. Address those reasons on your page.
Use @hotjar @Getsitecontrol
3 in 5 founders said they didn& #39;t know what they had missed. But only 3 in 200 had asked their visitors.
Fix it: add an exit intent survey on your landing page. Ask why they& #39;re leaving. Address those reasons on your page.
Use @hotjar @Getsitecontrol
9. Know your stats!
Only 2/5 founders could tell me current conversion on their landing page.
Fix it: setup analytics and event tracking. Uncover a conversion baseline for future experimentation.
Use @googleanalytics @heap or @fullstory and build conversion funnels
Only 2/5 founders could tell me current conversion on their landing page.
Fix it: setup analytics and event tracking. Uncover a conversion baseline for future experimentation.
Use @googleanalytics @heap or @fullstory and build conversion funnels
10. Go more niche!
Landing pages targeting multiple buyers personas and use cases almost universally convert at a lower rate. Go more niche, expand later.
See @simplepoll
Landing pages targeting multiple buyers personas and use cases almost universally convert at a lower rate. Go more niche, expand later.
See @simplepoll
11. The right ask
Be mindful about what you ask - your CTA. Too soon on the page or in the buying cycle, it& #39;s not going to convert.
Write a list of what a visitor *needs* to know before they take action. Ensure this critical info is before your first CTA.
See @albacrossnordic
Be mindful about what you ask - your CTA. Too soon on the page or in the buying cycle, it& #39;s not going to convert.
Write a list of what a visitor *needs* to know before they take action. Ensure this critical info is before your first CTA.
See @albacrossnordic
12. Show don& #39;t tell
So many LPs used large blocks of text to explain something that could be more clearly and powerfully demonstrated in a simple product shot, table, visual, example, demo, illustration or abstraction.
See @MemberstackApp @LiveChat @whereby
So many LPs used large blocks of text to explain something that could be more clearly and powerfully demonstrated in a simple product shot, table, visual, example, demo, illustration or abstraction.
See @MemberstackApp @LiveChat @whereby
13. Address doubts
As visitors& #39; unanswered questions grow, the chances of a conversion decrease.
Add FAQs or amend your CTA to address doubt ad increase clarity like @geckoboard, @topicseo @ahrefs
As visitors& #39; unanswered questions grow, the chances of a conversion decrease.
Add FAQs or amend your CTA to address doubt ad increase clarity like @geckoboard, @topicseo @ahrefs
14. Better images
Around 65% of the landing pages I reviewed used images from popular landing page collections: photos, icons and illustration.
Work harder to find or create meaningful images or animation for your landing page.
Like @SlackHQ @Linktree_ @loom
Around 65% of the landing pages I reviewed used images from popular landing page collections: photos, icons and illustration.
Work harder to find or create meaningful images or animation for your landing page.
Like @SlackHQ @Linktree_ @loom
15. Know your funnel
It& #39;s not just about knowing clicks on your CTA. Understand the full funnel from source -> activated user.
There are opportunities to increase conversion at every stage.
It& #39;s not just about knowing clicks on your CTA. Understand the full funnel from source -> activated user.
There are opportunities to increase conversion at every stage.
16. Keep testing
Of the 200 I roasted, no founder had yet implemented consistent, regular conversion testing.
A cycle of constant experimentation increases your learnings about customers and drives more revenue.
Keep shipping tests!
Of the 200 I roasted, no founder had yet implemented consistent, regular conversion testing.
A cycle of constant experimentation increases your learnings about customers and drives more revenue.
Keep shipping tests!
And we& #39;re done https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="Grinsendes Gesicht mit lĂ€chelnden Augen" aria-label="Emoji: Grinsendes Gesicht mit lĂ€chelnden Augen">
Like these ideas?
Follow @helloitsolly to learn how to turn more landing page visitors into customers.
And *please* retweet the first tweet in this threadhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="Gefaltete HĂ€nde" aria-label="Emoji: Gefaltete HĂ€nde">https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="Gefaltete HĂ€nde" aria-label="Emoji: Gefaltete HĂ€nde">
Like these ideas?
Follow @helloitsolly to learn how to turn more landing page visitors into customers.
And *please* retweet the first tweet in this thread
You can also read this thread in blog form:
https://blog.roastmylandingpage.com/landing-page-roasts/
Which">https://blog.roastmylandingpage.com/landing-p... includes the 45 things I learnt running a productised business for a year.
https://blog.roastmylandingpage.com/landing-page-roasts/
Which">https://blog.roastmylandingpage.com/landing-p... includes the 45 things I learnt running a productised business for a year.
