You start standing out among other freelancers the moment you learn *anything* non-obvious about a niche. It doesn't take years of deep study

Serving a single client in the industry, or just an afternoon's reading can get you there

You're an auto lender, you need help with paid search ads, you talk to 10 freelancers

The first 9 tell you about their rigorous proprietary ad management methods

The 10th mentions the tradeoffs between loans / leases, knows borrowers are wary of unexpected fees

Who gets hired?

Speaking of Auto Lenders, they represent one of the Ginormous Ton of opportunities within the broader Finance & Insurance sector

There are only 900 or so in the US, and the top 50 account for 85% of revenue

Here's the 51st: https://www.reliableautofinance.com/ 

Reliable Auto Finance is a multi-million dollar business with budget for a website, mobile apps, payment gateway setup. (They could use some design love :)

And the 52nd largest lender is no doubt looking for ways to unseat them

For stats & breakdowns on auto lenders and other niches, from mini golf to welding schools, check out https://gum.co/niche-list