You start standing out among other freelancers the moment you learn *anything* non-obvious about a niche. It doesn& #39;t take years of deep study

Serving a single client in the industry, or just an afternoon& #39;s reading can get you there

You& #39;re an auto lender, you need help with paid search ads, you talk to 10 freelancers

The first 9 tell you about their rigorous proprietary ad management methods

The 10th mentions the tradeoffs between loans / leases, knows borrowers are wary of unexpected fees

Who gets hired?

Speaking of Auto Lenders, they represent one of the Ginormous Ton of opportunities within the broader Finance & Insurance sector

There are only 900 or so in the US, and the top 50 account for 85% of revenue

Here& #39;s the 51st: https://www.reliableautofinance.com/ ">https://www.reliableautofinance.com/">...

Reliable Auto Finance is a multi-million dollar business with budget for a website, mobile apps, payment gateway setup. (They could use some design love :)

And the 52nd largest lender is no doubt looking for ways to unseat them

For stats & breakdowns on auto lenders and other niches, from mini golf to welding schools, check out https://gum.co/niche-list ">https://gum.co/niche-lis...