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The billion dollar intelligent home gym
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Time for a thread
Intelligent home gyms are an exciting area, attracting over a billion dollars in investment. Who are the leading companies and what do they offer?
Cost
Priced around $2000, increasing to nearly $4000 with accessories included the devices on offer are similarly priced to Peloton’s Bike+ which starts at $2495 rising to $2945 with the fully loaded family bundle.
Priced around $2000, increasing to nearly $4000 with accessories included the devices on offer are similarly priced to Peloton’s Bike+ which starts at $2495 rising to $2945 with the fully loaded family bundle.
Instructors
We know from Peloton that instructors are the secret sauce that keep members loyal and in love with the platform. Both Nordic Track and Tonal try to replicate the instructor experience, but it requires a huge investment.
We know from Peloton that instructors are the secret sauce that keep members loyal and in love with the platform. Both Nordic Track and Tonal try to replicate the instructor experience, but it requires a huge investment.
Investment
Here’s where things get really interesting. Private equity has made some huge bets buoyed by Lululemon’s $500 million acquisition of Mirror. Investors are hoping that Tonal and Temple Studio are acquired or go on to become billion dollar businesses in their own right.
Here’s where things get really interesting. Private equity has made some huge bets buoyed by Lululemon’s $500 million acquisition of Mirror. Investors are hoping that Tonal and Temple Studio are acquired or go on to become billion dollar businesses in their own right.
Tonal
Tonal is a cable based system that uses magnets rather than weights to provide the necessary resistance. Tonal has attracted $450 million in investment including celebrity backers such as Mike Tyson and Maria Sharapova.
Tonal is a cable based system that uses magnets rather than weights to provide the necessary resistance. Tonal has attracted $450 million in investment including celebrity backers such as Mike Tyson and Maria Sharapova.
Tempo Studio
Tempo Studio is a weights resistance trainer with some innovative technology that tracks movement and repetitions. It uses a sensor similar to the Apple FaceID technology for iPhone, scanning body movements using infrared.
Tempo Studio is a weights resistance trainer with some innovative technology that tracks movement and repetitions. It uses a sensor similar to the Apple FaceID technology for iPhone, scanning body movements using infrared.
Nordic Track Vault
Available in July 2021, the Nordic Track Vault represents arguably the best design out there. Its sliding mirror provides access to the weights, hence why the name is so apt.
Available in July 2021, the Nordic Track Vault represents arguably the best design out there. Its sliding mirror provides access to the weights, hence why the name is so apt.
JaxJox Interactive Studio
Arguably the worse design out there, the JaxJox looks like a weight rack combined with a television. It’s not the most subtle item to have in your million dollar home (as per the picture below).
Arguably the worse design out there, the JaxJox looks like a weight rack combined with a television. It’s not the most subtle item to have in your million dollar home (as per the picture below).
Vitruvian V-Form
One from the left field, Australian based Vitruvian, offer magnet base resistance on a platform with lights and carbon fibre design. It use of paid sponsorship of Instagram influencers speaks to its bootstrapped approach.
One from the left field, Australian based Vitruvian, offer magnet base resistance on a platform with lights and carbon fibre design. It use of paid sponsorship of Instagram influencers speaks to its bootstrapped approach.
Summary
What a time to be alive, with innovative products becoming available and large investment made on the future of this exciting category.
If you liked this thread please consider subscribing to my Substack where I send a free weekly newsletter. https://byrdhouse.substack.com/p/the-billion-dollar-intelligent-home">https://byrdhouse.substack.com/p/the-bil...
What a time to be alive, with innovative products becoming available and large investment made on the future of this exciting category.
If you liked this thread please consider subscribing to my Substack where I send a free weekly newsletter. https://byrdhouse.substack.com/p/the-billion-dollar-intelligent-home">https://byrdhouse.substack.com/p/the-bil...
