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This time last year, my agency @tdfcreates added social media management as a service. Since then we have managed over 25+ brand accounts. Here's what I've learned so far 
1. Follower Count isn't the only KPI
When most people think of social media, they instantly think I WANT MORE FOLLOWERS. This is not true all the time. There are some clients who want higher engagement or better content because their follower # isn't correlated to their revenue.
When most people think of social media, they instantly think I WANT MORE FOLLOWERS. This is not true all the time. There are some clients who want higher engagement or better content because their follower # isn't correlated to their revenue.
2. Social Media is a by-product of good business structure
We have refused to take on several clients because they had no clear business strategy/systems set in place. This effects the social team GREATLY because we are constantly put in positions where we can not be proactive.
We have refused to take on several clients because they had no clear business strategy/systems set in place. This effects the social team GREATLY because we are constantly put in positions where we can not be proactive.
3. Context is everything.
Clients hire us for a reason - it's because we get social and they don't. BUT that doesn't mean that things should never be explained. When we ideate crazy concepts, we make sure to communicate w/ the client the WHY so they can understand the thinking.
Clients hire us for a reason - it's because we get social and they don't. BUT that doesn't mean that things should never be explained. When we ideate crazy concepts, we make sure to communicate w/ the client the WHY so they can understand the thinking.
4. You have to DEFINE what social media management is.
Most clients think that SMM is just posting. There's so much more that goes into it. It's research, ideation, copywriting, content creation, community engagement, etc. Once they know that, they have more respect for the work.
Most clients think that SMM is just posting. There's so much more that goes into it. It's research, ideation, copywriting, content creation, community engagement, etc. Once they know that, they have more respect for the work.
5. Boundaries are a must.
Since social media is 24/7 - boundaries are key. Outlining the hours in which our agency will be engaged on an account keeps the team sane, which is super important to me as a CEO who prioritizes their staff's mental health.
Since social media is 24/7 - boundaries are key. Outlining the hours in which our agency will be engaged on an account keeps the team sane, which is super important to me as a CEO who prioritizes their staff's mental health.
if you work in social and have a lesson that you want to share, drop them below
