1/7 It is fitting that @jessicaalba’s The @Honest Company (HNST), whose Cinco de Mayo #IPO went live on @Nasdaq, has a story that matches the Hero’s Journey; like a great movie, from humble beginnings, through challenges and struggles, to ultimate triumph. https://medium.com/lightspeed-venture-partners/the-honest-company-founder-jessica-alba-rings-the-bell-809637245342

2/7 . @jessicaalba founded @Honest 10 years ago with a clear mission: to make safe, affordable, eco-friendly (and cute!) products for her first born, and for babies everywhere. @lightspeedvp led the @Honest Series A round. https://medium.com/lightspeed-venture-partners/the-honest-company-founder-jessica-alba-rings-the-bell-809637245342

3/7 . @Honest resonated with Millennial moms, and the company rapidly reached 9 digits in revenue. But their path to IPO hasn’t always been smooth. https://medium.com/lightspeed-venture-partners/the-honest-company-founder-jessica-alba-rings-the-bell-809637245342

4/7 . @Honest grew incredibly fast, achieving unicorn status in 2015. Along the way it added new home, cleaning, and personal care products via its direct-to-consumer subscription model. Then things got bumpy. https://medium.com/lightspeed-venture-partners/the-honest-company-founder-jessica-alba-rings-the-bell-809637245342

5/7 In 2017 we recruited a new CEO, Nick Vlahos. Nick brought CPG discipline to the company, paring @Honest’s product lines to Baby and Beauty, and expanding partnerships with major retailers. The company returned to profitable growth.

6/7 Today @Honest continues to lead the industry in clean, conscious innovation. As Founder, @jessicaalba remains the visionary behind the company.

7/7 . @Lightspeedvp offers our profoundest congratulations to @jessicaalba, Nick, and the rest of the team at The @Honest Company. They are our heroes, and we are grateful to have had the opportunity to support them on their Hero’s Journey. https://medium.com/lightspeed-venture-partners/the-honest-company-founder-jessica-alba-rings-the-bell-809637245342