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Podcast growth mistakes & their fixes, a thread. I'm very lucky to be able to work in podcasting every day with @CaptivateAudio, helping thousands of podcasters via our community.
These are the top 5 mistakes I see podcasters making when trying to grow a show.
#podcasting
1. Putting too much focus on producing more content.
So many "gurus" teach that cumulative monthly downloads is the number to worry about and so, they teach "publish more".
Fix: get better at producing *quality* content that stands out (thanks @amahnke for this inspiration).
So many "gurus" teach that cumulative monthly downloads is the number to worry about and so, they teach "publish more".
Fix: get better at producing *quality* content that stands out (thanks @amahnke for this inspiration).
2. Chasing downloads, not people.
Podcasters want marketing to be quick and easy. It's not. It's hard to find one listener yet far easier to ask them to find your next listener.
Fix: spend time building relationships and community. @Podchaser & @PodcastMovement do this well.
Podcasters want marketing to be quick and easy. It's not. It's hard to find one listener yet far easier to ask them to find your next listener.
Fix: spend time building relationships and community. @Podchaser & @PodcastMovement do this well.
3. Trying everything, sticking to nothing.
A $97 course on podcast marketing is not the way. There is no magical tactic & there is not a single *quick* way to grow.
Fix: pick ONE marketing tactic, spend time learning the basics & 2 months doing it. And follow @MarketingProfs.
A $97 course on podcast marketing is not the way. There is no magical tactic & there is not a single *quick* way to grow.
Fix: pick ONE marketing tactic, spend time learning the basics & 2 months doing it. And follow @MarketingProfs.
4. Titles.
Episode numbers & your best entrepreneur mate's name in the ep. title won't help. Screens are small, attention is premium.
Fix: title your episodes in the Ronseal way; do what you say on the tin. Make it easy to say "yes" to a click. @JordanHarbinger does this well.
Episode numbers & your best entrepreneur mate's name in the ep. title won't help. Screens are small, attention is premium.
Fix: title your episodes in the Ronseal way; do what you say on the tin. Make it easy to say "yes" to a click. @JordanHarbinger does this well.
5. Learn some basic copywriting skills.
Assuming you know what your audience wants and basing your marketing on your episodes is not the way.
Fix: read The Mom Test by @robfitz and How to Write Copy That Sells by @rayedwards. Write marketing & social based on what you learn.
Assuming you know what your audience wants and basing your marketing on your episodes is not the way.
Fix: read The Mom Test by @robfitz and How to Write Copy That Sells by @rayedwards. Write marketing & social based on what you learn.
There's nothing magical about growing a podcast. There's just learning and doing.
What did I miss? Anything you've tried that you found to work really well?
I do a deep-dive on this sort of thing every Monday, too. Hop on if you need a hand. https://www.markasquith.com/newsletter
What did I miss? Anything you've tried that you found to work really well?
I do a deep-dive on this sort of thing every Monday, too. Hop on if you need a hand. https://www.markasquith.com/newsletter
