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Will Smith posted a pic and said he's "in the worst shape of his life." Post goes viral.
Two days later, Will Smith announced a new YouTube six-part docuseries about getting back in shape.
This is Westbrook Media flywheel in action.
Two days later, Will Smith announced a new YouTube six-part docuseries about getting back in shape.
This is Westbrook Media flywheel in action.
It's an example of Westbrook's FLiP: fastlane IP
The IG post was small "iP" content. The post took off, which led to the Big "IP" YouTube series.
Here's the visual I drew in my last essay.
The IG post was small "iP" content. The post took off, which led to the Big "IP" YouTube series.
Here's the visual I drew in my last essay.
When Will Smith's YouTube show drops, I bet he'll drop some fitness gear, nutrition-related products, and a workout plan.
That's the commerce side of the flywheel.
That's the commerce side of the flywheel.
Here's the essay I recently wrote on Will and Jada Pinkett Smith. It's a deep dive on each part of their content and commerce strategy.
It's a model that many others will soon follow. https://trapital.co/2021/04/05/how-will-and-jada-pinkett-smith-built-a-content-and-commerce-powerhouse/
It's a model that many others will soon follow. https://trapital.co/2021/04/05/how-will-and-jada-pinkett-smith-built-a-content-and-commerce-powerhouse/
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