Will Smith posted a pic and said he& #39;s "in the worst shape of his life." Post goes viral.

Two days later, Will Smith announced a new YouTube six-part docuseries about getting back in shape.

This is Westbrook Media flywheel in action.

It& #39;s an example of Westbrook& #39;s FLiP: fastlane IP

The IG post was small "iP" content. The post took off, which led to the Big "IP" YouTube series.

Here& #39;s the visual I drew in my last essay.

When Will Smith& #39;s YouTube show drops, I bet he& #39;ll drop some fitness gear, nutrition-related products, and a workout plan.

That& #39;s the commerce side of the flywheel.

Here& #39;s the essay I recently wrote on Will and Jada Pinkett Smith. It& #39;s a deep dive on each part of their content and commerce strategy.

It& #39;s a model that many others will soon follow. https://trapital.co/2021/04/05/how-will-and-jada-pinkett-smith-built-a-content-and-commerce-powerhouse/">https://trapital.co/2021/04/0...

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