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I’ve built hundreds of THOUSANDS of links on some of the biggest press for the last 7 years for global and start up brands in both b2b and b2c markets! This is what I’ve learnt:
b2b and b2c ideas/stories are the same. You’re still talking to people. Nothing changes
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b2b and b2c ideas/stories are the same. You’re still talking to people. Nothing changes...
using video in your campaign (and offering it to journalists) get 65% + open rates everytime. USE IT use Dropbox to send file in releases and not attached/wetransfer early morning outreach is best the best ideas always have an international angle as the main hook
if you’re SEO campaign can also work for other areas (social, brand, email) - you’re 90% more likely to get more budget one day (from other teams too) getting a campaign off the ground takes a few weeks atleast. Clients hate waiting. Have a plan to ensure CONSISTENCY
reporting on your links (organic impact, traffic movements etc ) is just as important as the idea. Learn to report and you’re already one step forward to a promotion weekend and bank holidays are very successful to landing links. Whilst everyone sleeps, I go in. Win win
include a maximum of external 3 links in your outreach emails (2 is ideal) to ensure you get a link you want but don’t push your email to spam knowing the opens is valuable as fuck - use @buzzstream and never look back build relationships on twitter and it helps
no follow links are just as valuable. Stop thinking like an SEO at times and drive TRAFFIC some affiliate links pass search value - it’s not all doom and gloom traditional PR teams will be your blocker - learn to work with them, but don’t give them power over your work
surveys are a waste of money - you can get data in other ways newsjacking/reactive is one of the biggest link driving strategies anyone can do doing big fancy campaigns doesn’t always deliver big fancy results. It does make your client feel awesome though
links can move the needle a lot faster than you think. I’ve seen ranking changes in a week - SEO can too be short term don’t ring journos - ain’t nobody got time for that get to the point in emails - cut the shit use imagery and lots of it (your own if you can)
a TYLA link drives the most traffic to any fashion/lifestyle brand Cosmo is the biggest traffic driver for anything in women/sex daily Mail coverage gets the most shares out of any publication journalists do link to taboo websites if the content is great
finance/business niche is probably the easiest niche to build links to. the number of links to a campaign doesn’t matter , you can achieve #1 rankings with a handful of links. Just better ones than your competitors do a link audit and get links you’ve not already got
stop just creating links to a blog and be more strategic about link equity internal links within your campaign content are so much more valuable than you think getting links consistently is what separates you from the shit
I’ve got loads more .. il keep adding
global index’s (campaign type) nearly every-time get 80+ links
don’t ask for a link in your first outreach email - you’ll 99% get a link without asking if Your content is good enough.
global index’s (campaign type) nearly every-time get 80+ links don’t ask for a link in your first outreach email - you’ll 99% get a link without asking if Your content is good enough.
if you do have to ask, when asking for a link ... just ask. Ask to be credited and it’l happen. if a journo didn’t open your email, try them again with a different subject line always thank your journos after they cover your client. Itl help for next time
if you do a campaign which is based on “every UK cities favourite X” you’re so limiting your campaign. You might get some regionals and a couple of nationals but go global - even if your client isn’t global. You will get more U.K. links
I have the best digital PR team in the world
