"What is enough?" is a question I grappled w/when I was tasked w/delivering high double-digit YoY growth for a startup 2 years in a row, including during a pandemic.

And for what? Why? The staff was burnt out and struggling on multiple levels. But we'd all bought into "more." https://twitter.com/operaqueenie/status/1388976597252722688

In a way I'm grateful for the experience, because I learned how dramatically unaligned the mindless pursuit for "more" is with my values and beliefs.

If there's no answer to "why are we doing this?" beyond pursuit of profits or selling the company or whatever...it's not for me.

Maybe that makes me a silly Millennial. But it's not that I'm unwilling to work hard; I work harder now that I'm self-employed.

It's that I believe in what I'm doing. I have a greater purpose in mind. And I'd be satisfied with "enough" -- that is, enough to afford living well.

Not extravagantly. Not wastefully. But affording rent, food, healthcare, pet and personal care, transportation -- the basics -- without worrying that I'd be in debt.

This endless pursuit of "more" for more's sake is simply unsustainable and unhealthy.