Kenneth ( @kennethCassel) used to work at a gas station, has 3 kids, and failed to make a profitable product for 4 years.

This year he raised enough $ to quit his job and go full-time on @SlipApp and Vim.

This is 4 months of wins, losses, and insights packed into 35 tweets. 👇
December 28, 2020 - Setting tangible milestones for Deliberate https://twitter.com/KennethCassel/status/1343548022177861632
January 1, 2021 - Deliberate launches, a product that will be abandoned later but lays the foundation for a future product (Happy New Year! 🎉) https://twitter.com/KennethCassel/status/1345010180518522880
January 10, 2021 - Only nine days after was Deliberate launched, Vim launches with one lesson - not the full ten lessons, to get customer feedback as soon as possible https://twitter.com/KennethCassel/status/1348265434215280640
January 10, 2021 - Vim gets its first customer seven minutes later 🕘 https://twitter.com/KennethCassel/status/1348267183424614409
January 10, 2021 - Vim closes out the day with 24 customers 💵 https://twitter.com/KennethCassel/status/1348445708895051776
January 12, 2021 - Kenneth reveals how he shipped Vim in just 3 days:

• For frontend framework, stick to what you know

• @Tailwindui can save you valuable time

• Use the same stack across projects, so you can reuse code https://twitter.com/KennethCassel/status/1349000915907457027
January 14, 2021 - How hobbies, kegerators, and Raspberry Pis can change the course of your life https://twitter.com/KennethCassel/status/1349807820070412289
January 16, 2021 - Vim starts to pay the bills, at least some of them 💸 https://twitter.com/KennethCassel/status/1350442834189578240
January 16, 2021 - Earns $500 in one week https://twitter.com/KennethCassel/status/1350572689275187203
January 17, 2021 - The journey started 4 years ago on @IndieHackers.

🔥 TIPS:

• Build for an audience you enjoy talking to.

• Show your product to customers to get them.

• Iterate faster.

• One-time sale businesses are a good starting point. https://twitter.com/KennethCassel/status/1350783397086572544
January 18, 2021 - Just eight days after launch, Vim is fully released with all 10 interactive lessons https://twitter.com/KennethCassel/status/1351178904686514178
January 18, 2021 - Kenneth reveals Slip, an upcoming tool to create and sell programming courses, shifting from being a content creator to a toll-bridge business owner https://twitter.com/KennethCassel/status/1351253696496218114
January 24, 2021 - "It's pretty cool making money online and well worth the previous 4 years of indie hacking with no revenue" https://twitter.com/KennethCassel/status/1353307001313366016
January 25, 2021 - Twenty-one days and four years can make a big difference. ⏳ https://twitter.com/KennethCassel/status/1353880273071566851
January 29, 2021 - Don't let detractors get you down https://twitter.com/KennethCassel/status/1355168808261005313
January 31, 2021 - Exhaustion sets in 😴 https://twitter.com/KennethCassel/status/1356005299644207104
February 8, 2021 - Vim's revenue matches income as a full-time software engineer https://twitter.com/KennethCassel/status/1358841998048972803
February 10, 2021 - Vim turns one-month-old 🎂 https://twitter.com/KennethCassel/status/1359490520947564546
February 14, 2021 - Unlocking the power of automation, the internet, and scaling https://twitter.com/KennethCassel/status/1361028090634395655
February 26, 2021 - The first course is published through Slip and is avail for purchase, but isn't open to other authors yet - allowing Kenneth to test if the flow worked from the creator side before opening the floodgates and get feedback from end-users https://twitter.com/KennethCassel/status/1365301282634932224
February 26, 2021 - Slip gets its first customer three minutes after being launched https://twitter.com/KennethCassel/status/1365301921817513994
March 5, 2021 - Reflects on how tech has impacted his life for the better https://twitter.com/KennethCassel/status/1367944141292834818
March 9, 2021 - Slip is launched and anyone can become an author and make their own courses https://twitter.com/KennethCassel/status/1369300504124227593
March 12, 2021 - Ship, be embarrassed, get feedback, and get better https://twitter.com/KennethCassel/status/1370361145777913865
March 16, 2021 - Hits $5,000 annual run rate https://twitter.com/KennethCassel/status/1371855082552242190
March 17, 2021 - Persistence pays off https://twitter.com/KennethCassel/status/1372154935207428096
March 18, 2021 - Officially credit card debt free https://twitter.com/KennethCassel/status/1372714752250630148
March 27, 2021 - "Failures" often become the foundation of future successes https://twitter.com/KennethCassel/status/1375826654556266509
April 3, 2021 - Achieves recurring revenue, the Holy Grail 🏆 https://twitter.com/KennethCassel/status/1378511098094161922
April 13, 2021 - Slip breaks $1,000 in revenue https://twitter.com/KennethCassel/status/1382130304480083973
April 26, 2021 - Slip wins a $2K grant from Replit https://twitter.com/KennethCassel/status/1386639594331033603
April 28, 2021 - AMA Tips:

• Sell things on the internet people want

• Ship things quickly and get customers paying ASAP

• Launch when you can provide value

• Twitter can be your #1 marketing channel

• Hire a tax person and save $ for taxes https://twitter.com/KennethCassel/status/1387375048973979657
April 28, 2021 - Alternate caption, a journey of a thousand miles begins with a single step https://twitter.com/KennethCassel/status/1387373697330188290
April 28, 2021 - Product is proven, time to go all-in https://twitter.com/KennethCassel/status/1387527376398135299
April 28, 2021 - Reflecting on how Twitter has changed his life for the better 🐦 https://twitter.com/KennethCassel/status/1387567764173373444
🔐 KEY TAKEAWAYS:

• Years of failures can lead to success

• Ship fast, be embarrassed and get feedback

• Building in public on Twitter can be good if your intended users are there and would care

• Valuable connections can be made online

• A lot can happen in 4 months
That's a wrap! Thank you, @KennethCassel, for putting up with all my questions!

If you enjoyed or gained any insights, please:

1. Retweet the first tweet
2. Tag a friend who could use this

I might do more deep-dive threads if people like this one. 😄
You can follow @GoodPointDustin.
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