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This week, I went down the @Youtube is putting pre-roll ads on school videos rabbit hole.
YouTube is the second most-used search engine on the internet. It is used by EVERY 13-17 year old.
When titled right, a YouTube video can make the front page of a Brand Search.
YouTube is the second most-used search engine on the internet. It is used by EVERY 13-17 year old.
When titled right, a YouTube video can make the front page of a Brand Search.
Here is an example of a video making the front page of a SERP for the University of Central Florida.
Note, the moments in this video.
So the whole idea that a school can avoid this platform is laughable. It is so critical to get videos on the front page of the SERP.
Note, the moments in this video.
So the whole idea that a school can avoid this platform is laughable. It is so critical to get videos on the front page of the SERP.
Look, I can give you another 5 reasons why YouTube should be a huge part of your enrollment strategy. From YouTube Live, to playlists, to embedded content on the .edu.
But we're in this thread for another reason. Pre-roll ads.
But we're in this thread for another reason. Pre-roll ads.
A few weeks ago, YouTube began putting pre-roll ads on YouTube videos. I wrote about it here. https://sharemarketing.wordpress.com/2021/04/25/youtube-running-pre-roll-ads-on-higher-education-youtube-channels/
the tl;dr version is: schools are getting ads.
the tl;dr version is: schools are getting ads.
So what, you say? Who cares about pre-roll ads?
Well, you should.
young people these days understand the concept of YouTubers and advertising. They get the pre-roll ads (skip in 5 seconds...) and realize it is the cost of content.
I'll watch an ad, YouTuber gets paid.
Well, you should.
young people these days understand the concept of YouTubers and advertising. They get the pre-roll ads (skip in 5 seconds...) and realize it is the cost of content.
I'll watch an ad, YouTuber gets paid.
So when a prospective student is watching a Zoom panel on fit at the school whilst determining whether to deposit, they need to watch an ad.
There's a chance that they won't think about it.
There's a chance that they won't think about it.
But there's also a chance that the student will think the school is profiting off learning about the school around decision time.
So how do you turn this off? Opt-out, if you will?
Turn on Monetization on your channel, create an ad sense account, and say no.
So how do you turn this off? Opt-out, if you will?
Turn on Monetization on your channel, create an ad sense account, and say no.
But here's the thing: to do this, you need 1000 subscribers, and 4000 hours watched.
I did a quick look at our partner schools, and about 1/3 have 1000 subscribers.
it makes sense. Enrollment is cyclical, so once you're in or not in, why subscribe?
I did a quick look at our partner schools, and about 1/3 have 1000 subscribers.
it makes sense. Enrollment is cyclical, so once you're in or not in, why subscribe?
That means that many schools in the US don't qualify to opt-out of pre-roll ads on their platform.
That seems fair, @YouTube
May 1st. Pre-roll ads for @Grammarly on "why attend [school]" -- and YouTube gets all the $$ on the ad buy.
The school?
Marketplace confusion.
That seems fair, @YouTube
May 1st. Pre-roll ads for @Grammarly on "why attend [school]" -- and YouTube gets all the $$ on the ad buy.
The school?
Marketplace confusion.
