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For many SaaS founders, the dream is scaling quickly without having to hire a huge team...
...and all the expense that comes with it.
I spoke with @thepriyadarshy the founder of @sunsamaHQ,
he told me exactly how they scaled with a team of just 5.
A thread
...and all the expense that comes with it.
I spoke with @thepriyadarshy the founder of @sunsamaHQ,
he told me exactly how they scaled with a team of just 5.
A thread
1. First, find your niche.
Yes, it's cliché. That's because it works and it's important.
Ashutosh said: "Selling to everyone gives you divergent feedback that makes it difficult to identify who is getting significant value and what you should focus on.”
Yes, it's cliché. That's because it works and it's important.
Ashutosh said: "Selling to everyone gives you divergent feedback that makes it difficult to identify who is getting significant value and what you should focus on.”
2. Then, figure out your U.S.P.
USP = Unique Selling Proposition
Instead of trying to take on the giants in the market, carve a space for yourself in your niche by building or creating something unique that could force or foster collaboration with bigger niche members.
USP = Unique Selling Proposition
Instead of trying to take on the giants in the market, carve a space for yourself in your niche by building or creating something unique that could force or foster collaboration with bigger niche members.
3. Talk to your customers
Help, don't sell.
Ashutosh says: “talk to customers & try to solve their problems before worrying about building a product and selling it.”
He says to talk to A LOT of people.
Then you can make informed decisions on product, marketing, & sales.
Help, don't sell.
Ashutosh says: “talk to customers & try to solve their problems before worrying about building a product and selling it.”
He says to talk to A LOT of people.
Then you can make informed decisions on product, marketing, & sales.
4. Delegate authority
I love this. Instead of delegating tasks, he says to delegate authority.
Ashutosh said having subordinates take responsibility helps each member of the team focus thereby limiting the potential disruptiveness of checks and balances.
I love this. Instead of delegating tasks, he says to delegate authority.
Ashutosh said having subordinates take responsibility helps each member of the team focus thereby limiting the potential disruptiveness of checks and balances.
5. Be different and separate
“Focus on what you do uniquely well compared to other products. Don’t try to be what others have been. Try to be the best at what you do.”
So important to do this.
“Focus on what you do uniquely well compared to other products. Don’t try to be what others have been. Try to be the best at what you do.”
So important to do this.
6. Want to learn more from those in SaaS who have done it and are doing it now?
Follow ---> @Matt_Xsellus
I have conversations every week with leaders in the biz where I ask them what works and what doesn't.
Follow ---> @Matt_Xsellus
I have conversations every week with leaders in the biz where I ask them what works and what doesn't.
7. TL;DR
- Find your niche
- Figure out your USP
- Talk to your customers
- Delegate authority to the team
- Be different and separate from others
- Find your niche
- Figure out your USP
- Talk to your customers
- Delegate authority to the team
- Be different and separate from others
