How do small businesses win?

A thread..
How did Netflix take over the movie rental business and destroy Blockbuster video?

How did Uber take over the taxicab industry?

How did Microsoft Encarta destroy the +200-year legacy of Encyclopedia Brittanica?

How did a startup named “Google” take over Yahoo’s main business?
Small businesses and Startups can only win by using their brains not their “physical” strength.

In this case, you don't fight fire with fire.

Behind every “David and Goliath” story in business there’s a common denominator:

"Strategic innovation"
The ONLY way for small businesses to compete against large corporations is through strategic innovation.

Find creative ways to use technological leverage, distribution leverage, talent leverage, financial leverage, branding leverage, etc.
If your business is struggling, don’t work harder. CHANGE your strategy!

NEVER try to fight “Big corporations” by using their weapons.

Think outside the box and surprise him.

Remember: STRATEGY WINS WARS!
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