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This week we& #39;ve been meeting with #ABtech companies who are pitching their projects to us for potential funding.
Communicating clearly and concisely is an a critical skill, some companies have this nailed while others struggle
Here& #39;s what I like to see in a pitch
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Communicating clearly and concisely is an a critical skill, some companies have this nailed while others struggle
Here& #39;s what I like to see in a pitch
1/ Clearly tell me the value of what you& #39;re creating
In one sentence, what problem does it solve, and for who.
In one sentence, what problem does it solve, and for who.
Don& #39;t worry about spoiling the surprise and building up to it, just tell me off the top.
This sets the framework and context for the rest of the pitch
This sets the framework and context for the rest of the pitch
2/ Tell me who the customer is, preferably a real person or company. Secondary is a customer profile or target persona
Knowing who you& #39;re targeting helps understand how the solution will fit
Knowing who you& #39;re targeting helps understand how the solution will fit
3/ Be clear and concise and resist the urge to ramble!
Edit, edit, edit! Use the fewest words possible to clearly communicate your ideas and markets.
Edit, edit, edit! Use the fewest words possible to clearly communicate your ideas and markets.
Streamline your delivery so that it feels effortless to say, and effortless to hear
4/ Start at the high level and work your way down through the levels of detail.
Give me the highest level first so that the context and whole picture is clear, then dive down into the details.
Projects are like fractals, there is always more detail to offer
Give me the highest level first so that the context and whole picture is clear, then dive down into the details.
Projects are like fractals, there is always more detail to offer
Personally, I like hearing a simplified version of the project first.
Provide the context and the big picture first, then fill in the details.
(This is my personal style, YMMV)
Provide the context and the big picture first, then fill in the details.
(This is my personal style, YMMV)
5/ Financials are critical
How much are you spending?
How much are you making?
How realistic are the numbers?
Be clear about your business model, your assumptions, and how much you& #39;ve validated the numbers
This is one area where details are *critical*
How much are you spending?
How much are you making?
How realistic are the numbers?
Be clear about your business model, your assumptions, and how much you& #39;ve validated the numbers
This is one area where details are *critical*
6/ What about market size? The companies we typically see and start-ups or small companies, and conventional thinking would have market size higher up in this thread.
I think market size can be a red herring.
I think market size can be a red herring.
Data on market size can be cherry-picked or abstracted up beyond where it& #39;s useful
I& #39;m more interested in your first five B2B customers - get 5 B2B customers on board and you& #39;ve demonstrated value
I& #39;m more interested in your first five B2B customers - get 5 B2B customers on board and you& #39;ve demonstrated value
7/ Team
Who is on the team?
Where are the gaps?
Can your company reasonably complete the project you& #39;re proposing? Are you self-aware about your gaps?
Who is on the team?
Where are the gaps?
Can your company reasonably complete the project you& #39;re proposing? Are you self-aware about your gaps?
Pitching a project is a skill, and communicating clearly and concisely about the critical items gives you an edge.
