Are you familiar with Pixar's 22 rules of Storytelling?

Here's how you can apply 11 of them to copywriting:

1. "You admire a character for trying more than for their successes."

Sales numbers and follower counts are great.

An admirable vision and noble mission are better.

How are you trying to help your audience? Or the world?

2. "You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different."

The audience always comes first. Write copy they will like, not copy you like.

3. "What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?"

Have you dealt with problems or challenges? Write about it.
People love stories about overcoming struggles.

4. "Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front."

What's the ending for your copy? The solution, right?

Be 100% clear about the solution before you even try to address the problem.

5. "When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up."

Sometimes you can't describe the exact problem you want to solve. So write down the problems you're not solving. Get them out of your head.

Read the other rules here: https://www.aerogrammestudio.com/2013/03/07/pixars-22-rules-of-storytelling/

6. "Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it."

Apply this rule to copywriting. Bookmark the best landing pages, the best sales emails, the best ads...

7. "Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone."

Write down good ideas when you have them. Create a swipe file of your own ideas you can read through when you're stuck.

8. "Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself."

Similar to rule 6. Try at least 10 to 20 different headlines or catchphrases. The first will probably suck. Keep going until you get original ideas.

9. "What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against."

People root for the underdog. Can you put yourself or your company in an underdog position?

Show how you're getting in the ring with the big boys.

10. "Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating."

Build your social proof on strong stats, not one lucky strike.

11. "What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there."

What is the message? The CTA?

If you don't know this, you can't write successful copy.