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[A THREAD] #30DaysofThreads How NFL Players Can Engage With Their New Fan Base: NFL Draft 2021 Edition
Case Study: DeVonta Smith
With Day One of the #NFLDraft2021
https://abs.twimg.com/hashflags... draggable="false" alt=""> complete, it& #39;s important for NFL Rookies to begin engaging with their new fan base. Let& #39;s break this down!
Case Study: DeVonta Smith
With Day One of the #NFLDraft2021
DeVonta has a social currency of:
125.1K+ followers on Twitter
435K followers on Instagram
(focused on these two platforms only).
This brings his total social currency of followers to about ~560,100K+
[see next tweet]
125.1K+ followers on Twitter
435K followers on Instagram
(focused on these two platforms only).
This brings his total social currency of followers to about ~560,100K+
[see next tweet]
Now, DeVonta just released some new merchandise based on him being selected by the Eagles in the 2021 NFL Draft. We& #39;ll focus on the "PHI Jam" Tee.
This tee is $30.00.
Before we break down the engagement plan, let& #39;s crunch some numbers.
[next tweet]
This tee is $30.00.
Before we break down the engagement plan, let& #39;s crunch some numbers.
[next tweet]
Let& #39;s say (hypothetically) he converts 20% of his social currency (i.e. 10% Twitter/10% IG).
20% is approximately ~112,020 fans.
The "PHI Jam" Tee is $30.00. If he got ~112,020 fans to purchase 1 tee per person ($30.00), he& #39;ll generate ~$3.36 million.
Here& #39;s how he can engage!
20% is approximately ~112,020 fans.
The "PHI Jam" Tee is $30.00. If he got ~112,020 fans to purchase 1 tee per person ($30.00), he& #39;ll generate ~$3.36 million.
Here& #39;s how he can engage!
The engagement plan for DeVonta should begin by:
1). Creating a video: This video could be a thank you to the new fans for welcoming him to the league. Additionally, the call-to-action could have been for them to Text the keyword "EAGLES" to his number to connect with him.
1). Creating a video: This video could be a thank you to the new fans for welcoming him to the league. Additionally, the call-to-action could have been for them to Text the keyword "EAGLES" to his number to connect with him.
2). Giving First Access: As a thank you to his fans for subscribing to his Text Community, DeVonta/His Team could make sure once the fan provided them with their data/information that he provides them with an incentive - an exclusive link to his new merch. All about exclusivity!
3). Following-Up: After the fan makes a purchase OR provides their information, DeVonta/His Team could make sure a special message was sent to thank them for their purchase or for subscribing. This can reinforce that engagement and shows he values them. Win-win for everyone!
Engagement and Ownership of your Fanbase are key as a Rookie.
Ownership means that you will:
- Know data about your fans (in your phone)
- Know your ROI (return-on-investment) from your fans
- And know their engagement with you
It can definitely help in this new chapter!
Ownership means that you will:
- Know data about your fans (in your phone)
- Know your ROI (return-on-investment) from your fans
- And know their engagement with you
It can definitely help in this new chapter!
This approach can work with Rookies in any sport. It& #39;s all about realizing what& #39;s possible when it comes to engagement with their fans and Text Message Marketing is best to go direct-to-your-fans.
To learn more about Text Message Marketing, visit: http://thefutureistext.com"> http://thefutureistext.com
To learn more about Text Message Marketing, visit: http://thefutureistext.com"> http://thefutureistext.com
