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[A THREAD] #30DaysofThreads How NFL Players Can Engage With Their New Fan Base: NFL Draft 2021 Edition
Case Study: DeVonta Smith
With Day One of the #NFLDraft2021
complete, it's important for NFL Rookies to begin engaging with their new fan base. Let's break this down!
Case Study: DeVonta Smith
With Day One of the #NFLDraft2021
complete, it's important for NFL Rookies to begin engaging with their new fan base. Let's break this down!
DeVonta has a social currency of:
125.1K+ followers on Twitter
435K followers on Instagram
(focused on these two platforms only).
This brings his total social currency of followers to about ~560,100K+
[see next tweet]
125.1K+ followers on Twitter
435K followers on Instagram
(focused on these two platforms only).
This brings his total social currency of followers to about ~560,100K+
[see next tweet]
Now, DeVonta just released some new merchandise based on him being selected by the Eagles in the 2021 NFL Draft. We'll focus on the "PHI Jam" Tee.
This tee is $30.00.
Before we break down the engagement plan, let's crunch some numbers.
[next tweet]
This tee is $30.00.
Before we break down the engagement plan, let's crunch some numbers.
[next tweet]
Let's say (hypothetically) he converts 20% of his social currency (i.e. 10% Twitter/10% IG).
20% is approximately ~112,020 fans.
The "PHI Jam" Tee is $30.00. If he got ~112,020 fans to purchase 1 tee per person ($30.00), he'll generate ~$3.36 million.
Here's how he can engage!
20% is approximately ~112,020 fans.
The "PHI Jam" Tee is $30.00. If he got ~112,020 fans to purchase 1 tee per person ($30.00), he'll generate ~$3.36 million.
Here's how he can engage!
The engagement plan for DeVonta should begin by:
1). Creating a video: This video could be a thank you to the new fans for welcoming him to the league. Additionally, the call-to-action could have been for them to Text the keyword "EAGLES" to his number to connect with him.
1). Creating a video: This video could be a thank you to the new fans for welcoming him to the league. Additionally, the call-to-action could have been for them to Text the keyword "EAGLES" to his number to connect with him.
2). Giving First Access: As a thank you to his fans for subscribing to his Text Community, DeVonta/His Team could make sure once the fan provided them with their data/information that he provides them with an incentive - an exclusive link to his new merch. All about exclusivity!
3). Following-Up: After the fan makes a purchase OR provides their information, DeVonta/His Team could make sure a special message was sent to thank them for their purchase or for subscribing. This can reinforce that engagement and shows he values them. Win-win for everyone!
Engagement and Ownership of your Fanbase are key as a Rookie.
Ownership means that you will:
- Know data about your fans (in your phone)
- Know your ROI (return-on-investment) from your fans
- And know their engagement with you
It can definitely help in this new chapter!
Ownership means that you will:
- Know data about your fans (in your phone)
- Know your ROI (return-on-investment) from your fans
- And know their engagement with you
It can definitely help in this new chapter!
This approach can work with Rookies in any sport. It's all about realizing what's possible when it comes to engagement with their fans and Text Message Marketing is best to go direct-to-your-fans.
To learn more about Text Message Marketing, visit: http://thefutureistext.com
To learn more about Text Message Marketing, visit: http://thefutureistext.com
