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Don't sleep on this SaaS marketing tactic:Here's a strategy that helped one YouTube channel get...
+ 20 MILLION subscribers and
+ 8.4 BILLLLION views
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The strategy is the YouTube "X reacts to Y" format
(Ex: Elders react to TikTok).
React to things in pop culture that relate to your SaaS.
Here's 3 examples, plus how I would tactically execute this
(Ex: Elders react to TikTok).
React to things in pop culture that relate to your SaaS.
Here's 3 examples, plus how I would tactically execute this
Example 1:If I was legal software, like @goclio or @LEAP4Lawyers, I’d create content reacting to scenes from Better Call Saul.
Example 2:If I was sports league management software like @Sports_SignUp or @Jersey_Watch , I’d create content reacting to scenes from Ted Lasso.
Example 3:Tech team standup software like @statushero? I’d react to (now) infamous scenes from Silicon Valley.
So how do we do this, in practice?
+ Tiktok videos of you talking over scenes.
+ Blogs with your reactions to gifs of those scenes
+ YouTube videos with split screen
This tactic has nearly endless possibilities.
But here's the most important part...
+ Tiktok videos of you talking over scenes.
+ Blogs with your reactions to gifs of those scenes
+ YouTube videos with split screen
This tactic has nearly endless possibilities.
But here's the most important part...
Software marketing, especially in B2B is... boring.
But, this is fun.
And that's a start, but here's an even more important part:
It will be fun for your team to make. They'll ENJOY making this.
Don't underestimate helping your marketing team have more fun at work.
But, this is fun.
And that's a start, but here's an even more important part:
It will be fun for your team to make. They'll ENJOY making this.
Don't underestimate helping your marketing team have more fun at work.
Are you a SaaS marketer looking to grow your career and maybe find a job that lets you do FUN marketing?
Join our community of 300+ in house marketers, here: http://tinyurl.com/allinhouse
Join our community of 300+ in house marketers, here: http://tinyurl.com/allinhouse
