Don't sleep on this SaaS marketing tactic:

Here's a strategy that helped one YouTube channel get...

+ 20 MILLION subscribers and
+ 8.4 BILLLLION views

Want that kind of attention on your SaaS?

Keep reading

The strategy is the YouTube "X reacts to Y" format

(Ex: Elders react to TikTok).

React to things in pop culture that relate to your SaaS.

Here's 3 examples, plus how I would tactically execute this

Example 1:

If I was legal software, like @goclio or @LEAP4Lawyers, I’d create content reacting to scenes from Better Call Saul.

Example 2:

If I was sports league management software like @Sports_SignUp or @Jersey_Watch , I’d create content reacting to scenes from Ted Lasso.

Example 3:

Tech team standup software like @statushero? I’d react to (now) infamous scenes from Silicon Valley.

So how do we do this, in practice?

+ Tiktok videos of you talking over scenes.
+ Blogs with your reactions to gifs of those scenes
+ YouTube videos with split screen

This tactic has nearly endless possibilities.

But here's the most important part...

Software marketing, especially in B2B is... boring.

But, this is fun.

And that's a start, but here's an even more important part:

It will be fun for your team to make. They'll ENJOY making this.

Don't underestimate helping your marketing team have more fun at work.

Are you a SaaS marketer looking to grow your career and maybe find a job that lets you do FUN marketing?

Join our community of 300+ in house marketers, here: http://tinyurl.com/allinhouse