*How LinkedIn Makes Me 330k a Year*

And How You Can Quickly Develop a Six Figure Income with LinkedIn Too

The Secret?

Break the rules & build a larger than life persona.

Leverage proven systems, psychology, AI & SaaS to convert DMs to $

THREAD - Part 1

Everything I’m about to show you simply WORKS

This is information I sell on $1200 an hour consulting calls

This is info I could make hundreds of grand selling on Gumroad

It’s yours free –just get the top tweet to 3k likes & RTs for part 2

You have:

-A B2B offer
-A sales goal

You need:

-A blueprint for success
-An untapped source of paying customers
-A path to six figure WiFi Money

If you don’t have a B2B offer yet, you’ll have to come back to this thread later

Start here: https://twitter.com/SaaSCapo/status/1386399684994895872

Before we dive in, let’s look at the facts:

According to LinkedIn, 80% of its users “drive business decisions”

What does that mean?

80% of people you contact can either buy from you or introduce you to someone that can

There are over 722 million members

& Over 55 million companies

Anyone you would seriously consider working with is on LinkedIn

If you aren’t on LinkedIn, you're downright bleeding cash

If you aren’t using LinkedIn properly, you’re still leaving a lot of money on the table

No matter the industry/vertical/niche the business decision makers are going to be on LinkedIn for one reason or another

Why?

Job hunting (yes even CEOs job hop)
They use LinkedIn to sell
They use LinkedIn to hire

Some even use LinkedIn to *flex*

No matter what the case is, the exact people you need to sell to are going to be on this platform

So if you could:

Get their attention
Gain their trust
Solve their problem

You are guaranteed a sale

Here’s how we are going to do that:

Step 1 – APPEAR LARGER THAN YOU ARE

Today is the death of your current LinkedIn profile & the birth of a your new persona

Your new profile will show everyone you are a trustworthy EXPERT on the niche/industry you sell to

You need to do the following:

Present an image of success in your field

Prove you are knowledgeable & top 1%

Provide free value frequently

Establish credibility & trust

Here’s a great example:

This guy sells consulting in the Digital Agency space & his profile accomplishes all the thing we just talked about.

He has:

A professional appearance
Clearly articulated fields of expertise
Social capital (NYT shoutout, best-selling book)
Featured work (youtube video)

You are going to replicate this

*Profile Optimization*

Profile Pic:

Have someone take pics of you dressed business casual

Hit up Fiverr or bust out photoshop to add a professional touch

*Banner*

You want a banner for your company or of you in your element if you are personal brand focused

(Perhaps you have a fiverr photoshop wiz place you in front of a crowd at a conference - or doing other dope shit)

Either way – outsource this all for $10 to $50

*About*

This is where 99% of people are doing LinkedIn WRONG

Your About Me should function as a sales funnel to YOU

Like all sales funnels, the key is to get their attention, buy a few more seconds of their attention, & repeat that process until you get to a call to action that converts

The formula for a good about section is:

Big brag - Why you are the shit
Social proof - Verification that you are indeed the shit
Story - How you got here & what you do now
Call to action - When and how they can reach you

So let’s say your niche is lead generation / business development / sales for SaaS

Here is an example of what a worthless About section looks like

None of this sets them apart.

There's nothing that indicates this person is top 1%, trustworthy, or even competent

On the flip side, here is an example of a PERFECT About section

It establishes this person’s status as an expert in the niche industry of cyber security SaaS
Contains social proof {companies worked with+ award won}
Story of their business
Call To Action

“Yeah, but Capo I don’t have any social proo-“

Shut the fuck up.

You’re going to create it.

No excuses.

Whatever we need to be in the top 1%, we will acquire it.

You will get there if you FOLLOW THESE STEPS

*Social Proof*

No matter what your niche is, there are a bunch of blogs and info websites on it.

This ranges from Forbes to micro blogs.

And yes, 99% of entrepreneurs and startups you see with the “Forbes Featured” tagline paid a PR firm or journalist for an article.

Going rate for that is currently ~$8k

All you need is a couple mentions or awards. These are incredibly easy to attain.

If you have 8-10k to blow you can go the Forbes route, but its overkill if you ask me.

There’s a much cheaper & even free alternative.

The thing about journalists is they are lazy.

If you do their work for them, they will publish the story you want.

Sure, some may want compensation in return, but a single deal that your social proof helps you close will pay for it anyway

What you need to do is write out your story, cold email & LinkedIn message journalists who write for the websites in your niche tell them you have a good story for them and would like to get on a brief call to discuss it.

*Digital Real Estate Route*

If you want to get things done exactly your way & have a monetizable piece of digital real estate to boot, you can have a website for your niche created

Let’s say your niche is “SEO for Law Firms”

1: Namelix

Again, we will let AI do the hard work in creating our brand by simply entering “Lawyer” & “marketing

2: Domain

Always use http://namecheap.com 

We’ve selected juritist and can buy the .com for $8/yr

3: Content

You will go on Fiverr & have someone spin up a quick Wordpress instance with Wordpress (I know, I know) and WP RSS Aggregator

What this will do is scrape RSS feeds and automatically post news & articles in your niche on your home page

It will quickly fill your website with content & value while you slowly build up the original content.

The end goal should be to have a site filled with OC

There’s no shortage of good writers on Upwork and Fiverr who can do research on your niche and write content for you.

If you are going this route, you need to see this as a longterm investment.

The plus side?

You can give yourself whatever awards & shoutouts you damn please

Like this:

By the way, if SEO does happen to be your niche, give @SEOKeval a follow

Dude knows quite a lot & is known to drop gems

No matter how you get your mentions, it's important that you get them

You also want tangible results for real companies.

If you haven’t obtained those through a career or clients, simply work for free.

Here’s a script that works:

“Hi {{name}},

{Personalized compliment}

I’ve spent the last year learning how to {{skill}}, and would like to offer you {{tangible results}} for nothing but a testimonial if you are satisfied.

Do you have time for a quick call this week?"

*Featured Section*

This is easy. Throw up a portfolio website or YouTube video that showcases your work.

PR articles or your own digital real estate can go here as well.

*Engagement*

Simple. Spend a few minutes each day scrolling through the timeline.

When you find an opportunity to add a valuable comment to a post, go for it.

If you come across a post from a prospect, give them a genuine compliment or drop some valuable knowledge

You won’t always come across posts that are good to engage with, so it’s important that you do when you spot them on the timeline.

*Connections*

You want to hit that “500+” range for optics

But also to have a larger pool of 1st connections to cold DM

Use the search bar to filter by role, company, and industry & add as many people in your niche as possible.

*Company Page*

Your company page is another easy growth hack that 99.9% of small biz and agency owners manage to screw up

As always, we’re going to appear larger than we are *without actually lying*

If you want to win at anything in life, you’ll have to break some rules

The ends justify the means

"Nobody in the history of the world has ever gone from the bottom of a dominance hierarchy to the top by playing fair and following the rules."

@corporatemach

Here’s the flow of optimizing your company page:

1 .Make sure your company logo & banner are professional & aesthetic

(Fiverr & UPWork are your friends, but you can alternatively make these in Canva quickly using templates & stock graphics)

2. Fill out the descriptions for your company using the following formula:
- Who you help
- What results you produce
- How you do it

Example:

“{Company} helps Software Development Firms grow revenue through client acquisition powered by hyper-qualified digital ad traffic.”

3. Buy around 500 followers (This is the one time buying social media followers will help you)

4. Fill with content:
-Google “Niche” + “RSS Feed” and repost relevant articles from your niche regularly
- At least once a week, post original content and have all of your friends engage with the posts

5. Add employees

No one will take a 1 person company seriously.

But 10 to 25 employee companies are large enough to command some respect.

How will you get there?

You could...

Offer your friends a role at your company to help fluff up their resume
Have your freelancers put your company on their profile
***Go full blackhat & use AI to multiply your workforce***

These people don’t actually exist

But you have access to 1,000s of AI generated faces that you can build profiles with now

Since they are just computer generated images, you aren’t breaking any laws by stealing people’s identity

You are simply breaking LinkedIn’s rules

You will need throwaway emails & a VPN to minimize your chances of being banned

You can purchase throwaway emails at blackhatworld

Or you can hire a VA to create emails and LinkedIn accounts for you

https://www.onlinejobs.ph/ 

Great alternative to Fiverr & Upwork to hire cheap, quality Vas for these types of tasks

For VPNs, I recommend http://airvpn.org  – it’s fast, has many location options and works on all devices

Back to AI- Generated Employees

If you are running a lead gen business, this step is twice as useful

You can use these accounts to run automated lead generation campaigns for your clients

You'd be surprised how many big companies are ok with LI bots booking calls for them

For running LinkedIn automation & avoiding bans on a mass scale, http://linkfire.io  is a no brainer

@Shawpreneur & I recently launched it to give our followers a cost effective solution and save them a massive amount of time

http://Linkfire.io  enables you to easily manage your army of LinkedIn accounts with

automated
targeted
personalized

connection requests & messaging campaigns

After you have built your bot army and filled your company page with info & content, you should be ready!

Here is an example of a small lead generation agency that’s managed to appear much larger than they are

The name could be better, but you can see that they seem like an established biz with a great service

A properly built page will increase conversions around 10x

Why?

When you send a message to a prospect, they will skim over your profile & your company page before deciding if they want to reply to you

If you can engineer a surface level perception of success for your profile & company page, you will buy yourself enough of their attention to get a reply to your initial message.

This ability to buy their attention with an optimized profile & company page will give you an advantage over 99% of users

An incredibly unfair advantage that you will now weaponize to sell your product/service

That's it for today's info drop

I wanted to get the most important part down first as this is the stuff you won't find in any other LinkedIn guide

Part 2 will focus on Targeting, Prospecting, & Cold Outreach Strategies

Sign up here for the free LinkedIn course I am dropping, as well as an alert when part 2 is released https://gum.co/JOFZj