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Have you heard of the Inverted Pyramid?
Once you know it, you'll see it everywhere.
It's a framework you can use to make ads in your newsletter better.
Better Ads >> More Clicks >> More
Here's how it works...
Once you know it, you'll see it everywhere.
It's a framework you can use to make ads in your newsletter better.
Better Ads >> More Clicks >> More
Here's how it works...
Marketers have a term: AIDA
It stands for Attention, Interest, Desire, Action.
Great ads:
Grab readers attention
Transform their attention/interest into desire
Prompt them to act
The inverted pyramid helps you structure your ad to do this well.
It stands for Attention, Interest, Desire, Action.
Great ads:
Grab readers attention Transform their attention/interest into desire Prompt them to actThe inverted pyramid helps you structure your ad to do this well.
You do this with:
Eye-catching headlines
Easily readable body copy
Great use of links and calls to action
Let's use this old example from The Hustle to talk through each...
(I guess you're welcome eToro)...
Eye-catching headlines Easily readable body copy Great use of links and calls to actionLet's use this old example from The Hustle to talk through each...
(I guess you're welcome eToro)...
Eye-catching headlinesHeadlines need to make your point quickly, and focus on what's in it for the reader.
Remember, they don't want your product... They want the result your product can give them.
P.S. Literally everyone likes making money.
Easily readable body copyNotice a few things about the styling of these paragraphs:
Very short (just 1-3 lines of text) Strategic bolding Strategic bulletingThese make it easy to scan, get value, and keep the eye moving down.
Remember... Lots of people read on mobile.
Don't hit them with a wall of text.
For more on making emails skimmable, check out @HatchKolby's epic thread... https://twitter.com/HatchKolby/status/1387785746652749829
Don't hit them with a wall of text.
For more on making emails skimmable, check out @HatchKolby's epic thread... https://twitter.com/HatchKolby/status/1387785746652749829
Great use of links and calls to action@BobbyDurben wrote thousands of ads for The Hustle, and told me 2 things:
Don't be scared to link 3-5 times Make the call to action interesting
Now that you know it, do you see how it's working here?
How 'bout here?
Newsette is one of my favorite newsletters, and a super successful biz. What's great about this:
Specific numbers show what's in it for reader
Lots of links & unique "Look Amazing" C2A
But you can also see how the wall of text is a little hard to read.
Newsette is one of my favorite newsletters, and a super successful biz. What's great about this:
Specific numbers show what's in it for reader Lots of links & unique "Look Amazing" C2ABut you can also see how the wall of text is a little hard to read.
If you want more cool examples to help grow your newsletter business, follow me ( @damn_ethan).
We spent 6+ months interviewing operators at Morning Brew, Buzzfeed, Motley Fool, and others.
Emptying my notebook here.
DM if you want me on your podcast. Happy to share more!
We spent 6+ months interviewing operators at Morning Brew, Buzzfeed, Motley Fool, and others.
Emptying my notebook here.
DM if you want me on your podcast. Happy to share more!
TL;DR
1) Your ads should draw the eye from top to bottom
2) Specific numbers in headlines catch attention
3) Use bullets, bolding, and short sentences in copy
4) Link 3-5 times
5) Get creative with your C2A text
6) Always focus on what's in it for your reader.
1) Your ads should draw the eye from top to bottom
2) Specific numbers in headlines catch attention
3) Use bullets, bolding, and short sentences in copy
4) Link 3-5 times
5) Get creative with your C2A text
6) Always focus on what's in it for your reader.
