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How to make your apps stand out on the @AppStore?
Besides coming up with a good idea and building the app, there are many other things you can do to boost your apps' visibility #iosdev
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Besides coming up with a good idea and building the app, there are many other things you can do to boost your apps' visibility #iosdev
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Apple Human Interface GuidelinesHIG provides in-depth information and resources to design great apps. Not only you learn the fundamental of colors and fonts, you also learn how elements are used in Apple own apps as best practices
https://developer.apple.com/design/human-interface-guidelines/
Apple Design AwardMy most favorite session every WWDC is watching Apple Design Award. Learn how awesome apps demo design, innovation, and technology on Apple platforms, and why @Apple decide they deserve the price https://developer.apple.com/design/awards/
Use new APIs and capabilitiesBlackBox by @warpling is an example of how an app utilizes most iPhone capabilities to create stunning puzzles.
Also, checking @JordanMorgan10 checklist A Best in Class App for tips to fully support platform technology
https://www.swiftjectivec.com/a-best-in-class-app/
Marketing Resources and Identity Guidelines@Apple recently publish a tool for marketing guidelines that generate badges, images and tips on how to promote your apps on different platforms
https://developer.apple.com/app-store/marketing/guidelines/
Promo codesYou can give away up to 100 promo codes per version or IAP. Great for press and friends to get early access to your apps and for give aways
Subscription OffersThis was not possible until late 2020. Now you can provide free or discounted prices for auto-renewable subscriptions. Great to fight churn and win back subscribers
https://developer.apple.com/news/?id=g20wyc9c
App BundleApp bundles make it easy for customers to buy up to 10 of your apps or games in a single purchase. If you have one great apps, chance are customers want to but other apps in a bundle with discounted price
https://developer.apple.com/app-store/app-bundles/
Universal PurchaseIntroduced in March 2020, customers can now buy once and access your apps across macOS, iOS, tvOS and watchOS. Work for IAP too. All you need to do is using same bundle identifier.
https://developer.apple.com/support/universal-purchase/
Freemium with In App PurchaseWould you pay upfront for an app without even trying it? I recently changed my apps from paid to freemium with IAP and can see a surge in downloads. Great for visibility and boost app reviews as more people can use your app
In-App Purchases On AppStoreWith iOS, users can browse in-app purchases directly on the App Store and start a purchase even before downloading your app
https://developer.apple.com/app-store/promoting-in-app-purchases/
Product Page on AppStoreBefore talking about ASO and how to design d intriguing AppStore screenshots, take a look at this simple guide by @Apple how to make sure your app details look good: Icon, Name, Description, Keywords, ...
https://developer.apple.com/app-store/product-page/
Smart App BannerAvailable from iOS 9, you can display a banner that provides a direct link to your app on the App Store or opens the app if it’s already installed. Require adding just few meta tags to your website
https://developer.apple.com/documentation/webkit/promoting_apps_with_smart_app_banners
Promote your AppWhen you make great apps, chances are @AppStore will find and feature you. If you think your apps deserve notice, you can let the editorial team know about it. Click below link to promote
https://developer.apple.com/contact/app-store/promote/
Apple Search AdsPay for ads. There are 2 modes: Basic and Advanced to manage your own campaigns. New users also get 100 USD credit for initial ads.
You can also do ads on other platforms like @Twitter @ProductHunt @Reddit @Facebook
https://searchads.apple.com/
New APIsIt takes few months from when new APIs are introduced in June at WWDC to when a new iOS version is official released around October same year.
If you can take advantage of new iOS features on the iOS release day, you're already ahead.
Widget last year is an example
Pre-OrderWhat's better to validate your idea than to showcase it before the app is launched?
Your product page will be published on the App Store and customers can order your app before it’s released for download.
https://developer.apple.com/app-store/pre-orders/
AppStore Support86% of all devices introduced in the last four years use iOS 14.
Your time is limited and you should try to optimize for effort vs gain.
Read about iOS usage, review guideline and technical notes about AppStore submission
https://developer.apple.com/support/app-store/
AccessibilityReach a wider set of audiences by providing better accessibility support. iOS has built-in accessibility features and many accessibility APIs that you can use.
It may be a bit more work, but you users will treasure you forever
https://developer.apple.com/accessibility/
Multi platformsHand Off since iOS 8, Mac Catalyst since iOS 13, Universal Clipboard since iOS 10
Above are some features to make a seamless experience across devices. Your app has a better chance to reach more users if it is available on more platforms
Ask for ratingAvailable since iOS 11, you can use just a single call to SKStoreReviewController to prompt for rating at the appropriate time.
Good reviews boost your app's ranking by quite a lot. Be sure to also respond to user's feedback
https://developer.apple.com/app-store/ratings-and-reviews/
How Apple think@Apple features apps that help it show off their platform, make Apple look good, and acquire more users https://appfigures.com/resources/guides/how-to-get-featured-app-store
Dark ModeA lot of people prefer dark mode. Starting from iOS 13 and macOS Mojave is dark system-wide appearance
Dark Mode puts the focus on the content areas of your interface, allowing that content to stand out while the surrounding chrome recedes into the background.
LocalizationIf you have or want to have users in different countries, you should localize your app to speak their language.
The App Store is available in 175 countries and regions and 40 languages. Let's expand your apps to different markets
https://developer.apple.com/localization/
App IconThe single most important visual design element of your product is your app icon. Make it unique and easy to remember
https://www.shopify.ie/partners/blog/app-icon
App AnalyticsAppStore Connect provides a very decent analytics for many performance metrics, such as Product Page Views, App Units, Sales, and Active Devices
Choose your battle. Find out how customers discover and engage with your app.
https://developer.apple.com/app-store-connect/analytics/
