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Tune in now to hear CCFC Board member and expert @BenfordC speak about the impact of persuasive design on children and teens in the FTC& #39;s workshop on dark patterns! …https://ftc-workshop-dark-patterns.videoshowcase.net/?category=130466&kvViewerId=e007f5e7-a914-11eb-bd5a-22000b722508&kv-showcase-session-id=e007f5e7-a914-11eb-bd5a-22000b722508">https://ftc-workshop-dark-patterns.videoshowcase.net/...
How often are kids using technology? @jennyradesky notes that the tech and platforms that use dark patterns are widely used by children - over 80% of parents of kids under 11 report their children use YouTube, often daily #DarkPatternsFTC
Why are kids more susceptible to dark patterns? Kids haven& #39;t developed all the cognitive or emotional skills that adults have. Design that manipulates adults is even more impactful on children. #DarkPatternsFTC
Children& #39;s brains are designed to help them learn and grow - but that makes them more susceptible to flashy novelties, character-based advertising, and reward-based repetition. #DarkPatternsFTC
. @BenfordC underscores children& #39;s susceptibility to parasocial relationships - for example, a child& #39;s strong attachment to a doll or character. Social presence makes users - even adults - more open to persuasion. #DarkPatternsFTC
Using social influence on children is even more powerful for lonely and alienated kids. It& #39;s "adversarial design," says @BenfordC #DarkPatternsFTC
Josh Nelson of @ptogetheraction: Pushing the problem of online safety and protection of kids& #39; wellbeing down to parents is the same line that we hear from Big Tech companies defending their tactics. #DarkPatternsFTC
"If your key result is to increase time on sites, that probably is not appropriate for kids...we go to the YouTube autoplay example, a design strategy that entices inaction." @BenfordC #DarkPatternsFTC
. @jennyradesky: There are plenty of people with good intentions at tech companies, but it feels like no one is actually "monitoring what& #39;s actually landing in kids& #39; laps." #DarkPatternsFTC
. @josh_nelson: Persuasive design and dark patterns are a structural problem. The responsibility of tackling this societal problem should fall with regulators and policymakers, as tech companies have proven time and again they do not care about kids& #39; wellbeing. #DarkPatternsFTC
