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Tune in now to hear CCFC Board member and expert @BenfordC speak about the impact of persuasive design on children and teens in the FTC's workshop on dark patterns! …https://ftc-workshop-dark-patterns.videoshowcase.net/?category=130466&kvViewerId=e007f5e7-a914-11eb-bd5a-22000b722508&kv-showcase-session-id=e007f5e7-a914-11eb-bd5a-22000b722508
How often are kids using technology? @jennyradesky notes that the tech and platforms that use dark patterns are widely used by children - over 80% of parents of kids under 11 report their children use YouTube, often daily #DarkPatternsFTC
Why are kids more susceptible to dark patterns? Kids haven't developed all the cognitive or emotional skills that adults have. Design that manipulates adults is even more impactful on children. #DarkPatternsFTC
Children's brains are designed to help them learn and grow - but that makes them more susceptible to flashy novelties, character-based advertising, and reward-based repetition. #DarkPatternsFTC
. @BenfordC underscores children's susceptibility to parasocial relationships - for example, a child's strong attachment to a doll or character. Social presence makes users - even adults - more open to persuasion. #DarkPatternsFTC
Using social influence on children is even more powerful for lonely and alienated kids. It's "adversarial design," says @BenfordC #DarkPatternsFTC
Josh Nelson of @ptogetheraction: Pushing the problem of online safety and protection of kids' wellbeing down to parents is the same line that we hear from Big Tech companies defending their tactics. #DarkPatternsFTC
"If your key result is to increase time on sites, that probably is not appropriate for kids...we go to the YouTube autoplay example, a design strategy that entices inaction." @BenfordC #DarkPatternsFTC
. @jennyradesky: There are plenty of people with good intentions at tech companies, but it feels like no one is actually "monitoring what's actually landing in kids' laps." #DarkPatternsFTC
. @josh_nelson: Persuasive design and dark patterns are a structural problem. The responsibility of tackling this societal problem should fall with regulators and policymakers, as tech companies have proven time and again they do not care about kids' wellbeing. #DarkPatternsFTC
