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Surterra Medical Marijuana - Atlanta +
Atlanta's Star Medical Marijuana Startup Surterra Wellness Raises $100 Million https://www.bizjournals.com/atlanta/inno/stories/fundings/2019/06/27/atlantas-star-medical-marijuana-startup-surterra.html
Atlanta's Star Medical Marijuana Startup Surterra Wellness Raises $100 Million https://www.bizjournals.com/atlanta/inno/stories/fundings/2019/06/27/atlantas-star-medical-marijuana-startup-surterra.html
Less than a year ago, Surterra Wellness announced it raised $65 million in a Series C round led by chewing gum billionaire and 
the startup's current CEO William âBeauâ Wrigley, Jr. https://www.forbes.com/sites/willyakowicz/2021/02/10/billionaire-beau-wrigley-says-his-cannabis-company-will-be-bigger-than-the-family-candy-business/?sh=70d6b412451c
the startup's current CEO William âBeauâ Wrigley, Jr. https://www.forbes.com/sites/willyakowicz/2021/02/10/billionaire-beau-wrigley-says-his-cannabis-company-will-be-bigger-than-the-family-candy-business/?sh=70d6b412451c
From first article dated June, 2019
As of just two months ago, Gov. Brian Kemp signed into law House Bill 324, which makes it legal for six private companies, the University of Georgia and Fort Valley State University to grow marijuana to produce low-THC cannabis oil.
As of just two months ago, Gov. Brian Kemp signed into law House Bill 324, which makes it legal for six private companies, the University of Georgia and Fort Valley State University to grow marijuana to produce low-THC cannabis oil.
"Surterra Wellness has closed a $100 million Series D round and approved the expansion of its board of directors. The round was supported by existing and new investors, family investment offices and the startup's current director, Ed Brown, former PatrĂłn Spirits Co. CEO."
the startup's current director, Ed Brown, former PatrĂłn Spirits Co. CEO."
June, 2019
Brown retired from Patron in Dec. 2018 https://www.bizjournals.com/atlanta/news/2019/06/13/ex-patr-n-ceo-joins-medical-marijuana-company.html
Brown retired from Patron in Dec. 2018 https://www.bizjournals.com/atlanta/news/2019/06/13/ex-patr-n-ceo-joins-medical-marijuana-company.html
Ed Brownâs father introduced him to golf at the age of 5 or 6 and he immediately fell in love with the game. He even tried playing professionally, competing in mini tour events and in Monday qualifiers
while living in Sea Island, Georgia, & Kiawah Island, South Carolina.
Brown, who retired from the Bacardi-owned Tequila producer at the end of December after 20 years in the role, will lead Clear Sports alongside founder and CEO Garry Singer.
Jan., 2019 https://www.thespiritsbusiness.com/2019/01/ex-patron-ceo-ed-brown-joins-golf-equipment-company/
Under Wrigley, Suterra has changed it's name to Parallel. It is Wrigley's new baby. https://www.greenmarketreport.com/surterra-wellness-changes-name-to-parallel/
Brownâs plan to apply his expertise in the premier spirits business to Surterraâs strategic global brand building seems to be paying off.
We need a corporate name that unites the diverse parts of our organization and all of our associates,â said William âBeauâ Wrigley Jr, CEO and Chairman of Parallel.
Parallel also announced today the introduction of
Goodblend, the companyâs new global retail brand. This store brand will become a recognized source across multiple markets where consumers can find a consistent and trusted selection of the companyâs cannabinoid brands.
Goodblend, the companyâs new global retail brand. This store brand will become a recognized source across multiple markets where consumers can find a consistent and trusted selection of the companyâs cannabinoid brands.
Goodblend will roll-out initially in Florida over the course of the next several months. Parallel has a house, or portfolio, of consumer brands. Each of these brands has its own instantly recognizable name, imagery, appeal, and unique and differentiated positioning. 
in Florida over the course of the next several months. Parallel has a house, or portfolio, of consumer brands. Each of these brands has its own instantly recognizable name, imagery, appeal, and unique and differentiated positioning.
Our proprietary consumer brands include Surterra Wellness, Coral Reefer, Endless Summer and Float.
So why are they headquartered in Atlanta?
So why are they headquartered in Atlanta?
(from 1st article)
The deal combined NETAâs 700 employees with Surterraâs 800 employees. With NETAâs two dispensaries, Surterra now has close to 30 dispensaries in Florida, Texas, Massachusetts and Nevada.
The deal combined NETAâs 700 employees with Surterraâs 800 employees. With NETAâs two dispensaries, Surterra now has close to 30 dispensaries in Florida, Texas, Massachusetts and Nevada.
Kevin Fisher announced as executive director of operations - Fisher is a veteran of the cannabis industry, and the co-founder and former CEO of NETA and Molecular Infusions, a canabinoid, biopharmaceutical company based in Boston. Surterra has acquired both of these companies.
Fisher's Rocky Mountain Remedies will transition ownership to Mark Smith, CEO of Tumbleweed dispensaries, which has shops in eight other Colorado towns, such as Frisco and Avon. https://www.steamboatpilot.com/news/marijuana-shop-drops-lawsuit-against-city-of-steamboat-amid-plans-to-sell-business/
Smithâs company made national headlines in 2017 after opening the nationâs first drive-through marijuana shop in Parachute. https://www.washingtonpost.com/news/morning-mix/wp/2017/04/20/the-countrys-first-drive-through-marijuana-shop-is-opening-in-colorado/
Fisher had also founded New England Treatment Access which has a cultivation facility in Franklin,MA that received state approval just before the deal was complete.
BTW, if anyone is wondering what all of this stems from, Jake Bergman, the fiance of Nikki Fried, Florida's Agricultural Commissioner, is the founder/shareholder/former CEO of Surterra. https://twitter.com/100FrogLegs/status/1385741895490494465?s=20
Oh, plus Matt Gaetz, Tony Fabrizio & son, plus a whole host of others. But, it's based in GA. https://www.cnn.com/2021/04/23/politics/gaetz-probe-public-corruption-medical-marijuana/index.html
Aug. 2019
Surterra = Parallel
I'm blanking on Valkyrie but I know we just talked about them.
sticking this here
taking a little break and may delete later https://www.crowdcube.com/companies/valkyrie-industries/pitches/boLxkq
taking a little break and may delete later https://www.crowdcube.com/companies/valkyrie-industries/pitches/boLxkq
Goes public with Ceres Aquisition Corp/Scooter Braun https://www.cannabisfn.com/parallel-and-ceres-acquisition-corp-announce-business-combination-to-create-a-publicly-traded-u-s-cannabis-well-being-company/
oh brain fart, here it is.
Prior to Surterra, Jake founded and managed Valkyrie Capital LLC, a macro themed investment fund.
Today, Jake manages Iconoclast Ventures, a boutique cannabis investment and advisory firm to fund a non-profit that focuses on cannabis research.
Prior to Surterra, Jake founded and managed Valkyrie Capital LLC, a macro themed investment fund.
Today, Jake manages Iconoclast Ventures, a boutique cannabis investment and advisory firm to fund a non-profit that focuses on cannabis research.
he's still married as of November, 2020 
https://floridapolitics.com/archives/383628-nikki-frieds-fiance-just-transferred-a-leon-county-home-to-her-name/
https://floridapolitics.com/archives/383628-nikki-frieds-fiance-just-transferred-a-leon-county-home-to-her-name/
Though Bergmann still maintains a stake in Surterra, which has since changed its name to Parallel, he stepped down as CEO on Nov. 5, 2018, just before Fried was elected. But this hasnât stopped concerns of a conflict of interest over Fried and Bergmannâs relationship.
Florida Agriculture Commissioner Nikki Fried dismissed three top aides just before midnight Thursday, citing their complaints that her fiancĂŠ was âabusiveâ to her during a weekend argument at a Fort Lauderdale resort where police escorted him off the property.
