1/4 - I am a math teacher by trade. Here is some math:

There are roughly 460k accounts on Top Shot. Let’s assume half of those accounts also follow the NBA on social media (I actually think it’s less).

Around 37.9 million people follow the NBA on social media....(cont.)

2/4
That would mean, right now, less than 1% of the people who follow the NBA on social media also have an #NBATopShot account (0.6%)

Let’s say that Dapper turns on the advertising, and is able to have just 2% of the NBA’s social media followers create a TS account. (cont.)

3/4
Well, that would equate to an ADDITIONAL 753,400 accounts, more than doubling the user base, which could (hopefully) double the demand for my S1 K. Love’s.

This could potentially be achieved with just a handful of commercials during the playoffs...(cont)

4/4
Sometimes in our bubble, we think we are late because we came in during S2.

We are HELLA early!

@taylor_stein @rohamg @Eisenberg43 @economist @MaxMinsker @topshotanalytix @PlungeFather @Wades_ETH @UsmanPatel_ @_GregMurray @StephSutto @jennifer_sutto @topshotnoobie