1/4 - I am a math teacher by trade. Here is some math:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">There are roughly 460k accounts on Top Shot. Let’s assume half of those accounts also follow the NBA on social media (I actually think it’s less).

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">Around 37.9 million people follow the NBA on social media....(cont.)

2/4
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">That would mean, right now, less than 1% of the people who follow the NBA on social media also have an #NBATopShot account (0.6%)

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball"> Let’s say that Dapper turns on the advertising, and is able to have just 2% of the NBA’s social media followers create a TS account. (cont.)

3/4
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">Well, that would equate to an ADDITIONAL 753,400 accounts, more than doubling the user base, which could (hopefully) double the demand for my S1 K. Love’shttps://abs.twimg.com/emoji/v2/... draggable="false" alt="😂" title="Gesicht mit Freudentränen" aria-label="Emoji: Gesicht mit Freudentränen">.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">This could potentially be achieved with just a handful of commercials during the playoffs...(cont)

4/4
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">Sometimes in our bubble, we think we are late because we came in during S2.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">We are HELLA early!

@taylor_stein @rohamg @Eisenberg43 @economist @MaxMinsker @topshotanalytix @PlungeFather @Wades_ETH @UsmanPatel_ @_GregMurray @StephSutto @jennifer_sutto @topshotnoobie