I also think a well-matched fight can be more entertaining and have as much validity as a high-quality fight

This factor has allowed women's boxing to grow faster than perhaps any other sport. Topping bills just a few years after being shunned in certain quarters.
Courtney V Bridges had more entertainment than the last 5 Floyd Mayweather fights combined.

Also, there's Jake Paul. His style of braggadocio-hype is perfect for boxing (I know, I know). And Ali's publicity style/verbals/stunts would have been perfect for YouTube.
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