AirTags are a snapshot of when Apple gets it wrong. They are particularly worrisome for people who aren't in the Apple ecosystem (a.k.a. most people). They go beyond the shame of an iMessage green bubble and put vulnerable people at a lot of risk https://www.fastcompany.com/90630404/apple-airtags-could-enable-domestic-abuse-in-terrifying-ways

"Good design" is not something that works for one ecosystem or demographic. We need to judge products on their impact on society at whole. We need to consider edge cases. We shouldn't build things that make life a marginally better for some people but way worse for others.

What I'm saying is not new. It's already obvious to much of the design community, and echoes years of realizations in the space. Which is why it's so hard to watch Apple launch a product like this, in 2021, that halfway addresses the very issues it invents

Also, we need tech reviewers to step it up across the board. You are who this thing was built for. Consider the person for whom it specifically wasn't.

Last thing: @nnedv dismantled this product over the course of a 20-minute conversation. That's all it took. They were both cordial and empathetic when pointing out Apple's errors. But how long was this product in development? Years?