"For the Primary, we needed to distinguish ourselves from other candidates, establish his voice, and lay the fundamentals for the grassroots fundraising campaign."

Back at #FRO2021 for "Biden-Harris: The inside story of the record-breaking campaign" with @elanafirsht.

* Created new fundraising avenues via SMS - integrated with email fundraising
* focused on reactivation, finding voice & message
* Adapted to Covid - switched strategy: engaging digital experience, inclusive environment for supporters from other candidates

@elanafirsht #FRO2021

* Moved to more engagement and then followed with fundraising message

* Adapted virtual grassroots fundraising

* Projected leadership while raising money

"be the 1st to know Joe's VP" was a great acquisition hook.

@elanafirsht #FRO2021

Covid lessons:
* Tailor approach to moment.
* Be open & honest.

Post VP announcement:
* Capitalise on key moments
* Combat pre-election fatigue - remind people that their help was still needed - their money made a difference
* tested images/buttons etc

@elanafirsht #FRO2021

Lessons
* find balance between asking for money & help
* strike at key moments
* keep experimenting
* think outside the box
* doesn't have to be negative or high pressure

The best campaigns are the ones that feel most authentic & true to the organisation.

@elanafirsht #FRO2021

All my Twitter notes for #FRO2021 can be found in this thread: https://twitter.com/richardsved/status/1387342542442844162?s=20