Read on Twitter
"For the Primary, we needed to distinguish ourselves from other candidates, establish his voice, and lay the fundamentals for the grassroots fundraising campaign."
Back at #FRO2021 for "Biden-Harris: The inside story of the record-breaking campaign" with @elanafirsht.
Back at #FRO2021 for "Biden-Harris: The inside story of the record-breaking campaign" with @elanafirsht.
* Created new fundraising avenues via SMS - integrated with email fundraising
* focused on reactivation, finding voice & message
* Adapted to Covid - switched strategy: engaging digital experience, inclusive environment for supporters from other candidates
@elanafirsht #FRO2021
* focused on reactivation, finding voice & message
* Adapted to Covid - switched strategy: engaging digital experience, inclusive environment for supporters from other candidates
@elanafirsht #FRO2021
* Moved to more engagement and then followed with fundraising message
* Adapted virtual grassroots fundraising
* Projected leadership while raising money
"be the 1st to know Joe's VP" was a great acquisition hook.
@elanafirsht #FRO2021
* Adapted virtual grassroots fundraising
* Projected leadership while raising money
"be the 1st to know Joe's VP" was a great acquisition hook.
@elanafirsht #FRO2021
Covid lessons:
* Tailor approach to moment.
* Be open & honest.
Post VP announcement:
* Capitalise on key moments
* Combat pre-election fatigue - remind people that their help was still needed - their money made a difference
* tested images/buttons etc
@elanafirsht #FRO2021
* Tailor approach to moment.
* Be open & honest.
Post VP announcement:
* Capitalise on key moments
* Combat pre-election fatigue - remind people that their help was still needed - their money made a difference
* tested images/buttons etc
@elanafirsht #FRO2021
Lessons
* find balance between asking for money & help
* strike at key moments
* keep experimenting
* think outside the box
* doesn't have to be negative or high pressure
The best campaigns are the ones that feel most authentic & true to the organisation.
@elanafirsht #FRO2021
* find balance between asking for money & help
* strike at key moments
* keep experimenting
* think outside the box
* doesn't have to be negative or high pressure
The best campaigns are the ones that feel most authentic & true to the organisation.
@elanafirsht #FRO2021
All my Twitter notes for #FRO2021 can be found in this thread: https://twitter.com/richardsved/status/1387342542442844162?s=20
