Read on Twitter
From the perspective of an industry player.
Here is how the influencers are duped, used and dumped by agencies.
▪︎Agency approaches or is approached by Company X for a gig in social media marketing or event management etc.
▪︎Company policy is 30 days credit on invoice
Here is how the influencers are duped, used and dumped by agencies.
▪︎Agency approaches or is approached by Company X for a gig in social media marketing or event management etc.
▪︎Company policy is 30 days credit on invoice
▪︎The invoice is upon completion of the work but based on an LPO the agency commences the work.
▪︎The agency calls Osama and they agree on 10 influencers to maximise the engagement
▪︎Osama based on the goodwill of his friends floods the TL with the campaign.
▪︎The agency calls Osama and they agree on 10 influencers to maximise the engagement
▪︎Osama based on the goodwill of his friends floods the TL with the campaign.
▪︎The agency is most likely newish, has existed but the business is new, the company insists the agency needs to proof their work before payment.
▪︎It's at the end of the campaign that the agency invoices the company
▪︎Plus 30 to 60 sometimes 90 days
▪︎It's at the end of the campaign that the agency invoices the company
▪︎Plus 30 to 60 sometimes 90 days
▪︎The Company's finance team was not on board with the idea and it takes convincing for them to allocate a payment date 120 days from invoice 
▪︎during this time the Agency on the basis of expected payment starts accruing debt expecting to be paid soon.
▪︎ 3 months down
▪︎during this time the Agency on the basis of expected payment starts accruing debt expecting to be paid soon.
▪︎ 3 months down
▪︎ They finally get paid but they've not gotten any other gig since the last one and their fuliza already exceeds the cheque and the influncers are on their neck and the marketing manager wants a cut in order to release the next LPO
Si kupenda kwao ni Fuliza
Anyway bottom insist on a contract,anything signed between you and the agency with clear terms of engagement. The agency being a business like any other should have capital to take care of their business before the get paid for their current business.
My take
My take
