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reminder that BBMA noms are based on actual industry metrics within a certain time period, not on opinions, and that many white American artists get huuuuuuuge boosts to their metrics from the industry itself
i should also clarify, the noms are based on actual industry metrics *within the United States*. BTS does very well in this market but they're competing against artists whose labels specialize in forcing consumption on the masses. it's a rough market for organic success
lastly @/billboard and @/BBMAs are not the same entities. we shouldn't be pedestaling industry types either way, but it's important to know. while the US industry is inherently rigged to a degree, the BBMAs have been consistent in noms/wins based on the actual consumption numbers
that's why there aren't kpp group noms outside top social btw
