reminder that BBMA noms are based on actual industry metrics within a certain time period, not on opinions, and that many white American artists get huuuuuuuge boosts to their metrics from the industry itself

i should also clarify, the noms are based on actual industry metrics *within the United States*. BTS does very well in this market but they& #39;re competing against artists whose labels specialize in forcing consumption on the masses. it& #39;s a rough market for organic success

lastly @/billboard and @/BBMAs are not the same entities. we shouldn& #39;t be pedestaling industry types either way, but it& #39;s important to know. while the US industry is inherently rigged to a degree, the BBMAs have been consistent in noms/wins based on the actual consumption numbers

that& #39;s why there aren& #39;t kpp group noms outside top social btw