Thread of some of the things cast & crew said about 'Loki':

"There's a huge time travel component."

"We're finally going to see him on his backfoot. This is him being put in a position where he doesn't have all the answers and where he's been thrown a curveball by life."

"There will be a man on the run quality to it and we get the chance to explore more human sides of Loki."

"It goes to other places and you get to see Loki mature in a different way..."

"So there's this...you've got his very specific gifts. His intelligence, his treachery, his mischief, his magic and then seeing him come up against more formidable opponents, the like of which he has never seen or known."

"'Loki' will explore the questions we all have: Where did Loki go after he picked up the Tesseract? Could Loki ever make a friend? And will the sun ever shine on him again?"

"We're taking Loki to an entirely new part of the MCU."

“Loki is the same... is the Loki you know in the world you don’t know.”

"'Loki' will tie into the phase 4 movies, specifically 'Doctor Strange in the Multiverse of Madness'."

"This is a remarkably ambitious show we're making."

“We've put Loki in the center of his own crime thriller. If that sounds a little unusual and confusing, don't worry, Loki's just as confused.”

“’Loki’ is a new departure. But I can’t explain why.”

“I think that shapeshifting logo might give you an idea that Loki, the show, is about identity, and about integrating the disparate fragments of the many selves that he can be, and perhaps the many selves that we are."

“The journey isn’t over yet, in fact, it has only just begun.”

I made this thread so I can keep all quotes and everything that was said about the show in one place