Today is 10 years since the first ever @Musicalize event 😳

@Sophie_K_A and I have been cracking up at some of the emails we used to send to managers / agents to get their artists to play at our events. Long, drawn out emails explaining what Musicalize was all about..
These times all they wanted was a simple booking form sent over with a financial offer. We soon learnt 😂

We had soooooo many aired emails but I just remember us sitting in the living room of Soph’s 1 bed flat every evening after work banging out email after email after email...
..believing that one day someone would take us seriously enough and reply.

I still remember how we booked our 1st headliner. We DM’d @THEREALGHETTS on Twitter. He replied with his number. We were both in the car debating which one of us should call him to do the deal (Soph did)
One of the other things we laugh about is the amount of times I tried to book @ArianaGrande. As you can see I was quite persistent but figured I should stop asking in 2014 when I tried to book her for our website launch party (she was in London) and got a 2 word reply 😂
So much has changed in the 10 years that we’ve been doing this. We’ve seen our fair share of artists come and go. We’ve watched artists go from playing to less than 100 people to selling out theatres, arenas and stadiums all over the world...
...and most recently a global pandemic shut down our entire industry at a time that we would’ve been doing some of the biggest events of our career. I don’t know what the next 10yrs looks like for us but what I do know is that our love for live music / events has never changed.
Probably the only positive of the last year or so is that it’s really challenged us to think about how badly we want to work in this space and so behind the scenes we’ve been working away quietly on a few projects that we are super excited to share when the time is right.
We would’ve loved to be throwing an epic 10th anniversary party this week so we’re definitely going to have to make up for that. In fact, once Boris gives us the green light you guys are going to be sick of hearing about how @Musicalize turned 10 this year. Watch this space 😉
You can follow @IAmBenAnderson.
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