Transformative innovation begins with a variant perception.

A belief or view that differs from the consensus.

4 variant perceptions that are changing the world:
TSMC - Morris Chang

Variant Perception: The status quo (integrated chip design and manufacturing) was constraining innovation in the semiconductor industry.

Solution: Pure play chip manufacturer.

Outcome: Rapidly accelerating chip innovation that has propelled society forward. https://twitter.com/sahilbloom/status/1353369463190560773
Stripe - @patrickc & @collision

Variant Perception: Existing internet payments infrastructure created friction and limited economic growth.

Solution: Developer-friendly tools for the online economy.

Outcome: Infrastructure solutions that are increasing the GDP of the internet.
Shopify - @tobi

Variant Perception: Small business is essential but would be left behind as commerce went online.

Solution: Toolkit for anyone to conduct business online.

Outcome: A flourishing ecosystem of small businesses with ripple effects throughout the global economy.
SpaceX - @elonmusk

Variant Perception: The status quo would never enable economically-viable space commerce or travel essential for human progress.

Solution: New, first principles approach to space flight.

Outcome: More efficient space flight; global high speed WiFi network.
All of the variant perceptions in this thread feel obvious today.

Importantly, at the time when each entrepreneur developed them, they were anything but.

They were crazy, until they weren’t.

Lesson: You are rewarded for having a variant perception that later becomes consensus.
There are so many amazing entrepreneurs out there today who are building new solutions based on their variant perceptions.

Tag your favorites here and shout them out for their efforts.

We salute you!
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