Worlds Most Powerful Media Moguls reminded that there are in fact other ways to shoot movies than in a green screen box. https://twitter.com/DiscussingFilm/status/1387423868160196619

"Every detail in the scene was in front of the camera the whole time?!" I shout, rediscovering fire.

Feige's full quote is incredible. Someone rediscovering that cameras can capture the beauty of earth.

There are filmmakers who are incredible at capturing nature to the point that this could be described as an aspect of a signature style, but that starts with having the executives making all the money decisions realize that there's even a world outside of a closed soundstage.

Terrence Malick's Devil Dinosaur

Kevin Feige isn't even the most worrying person in this scenario. He's in a board room with other powerful unnamed decision makers where he has to be the one to "keep saying, "This is all in the camera! No VFX!"

Good on Chloé Zhao for fighting to shoot on location and it's great that her talent and award buzz gave her the leverage to actually get it, but it's so damning of the current risk averse model of blockbuster producing that taking a camera outside had to be any fight at all.

It's also goddamn embarrassing that the decision to shoot on location should be so rare for movies making more money a piece than any movies in the history of film that this would be the thing you use to promote the movie in Variety.

Please don't come at me with the fandom wars heat. I don't care about any of that. Like what you like. Watch Marvel movies if you want. I just want to see a healthier, less risk averse creative field & it worries me when the people tightly controlling it all seem so out of touch.