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While I was speaking at an event last week, someone asked me to give an example of a journalist who is using social media effectively.
Here is the long version of my answer: https://www.alexvoica.com/journalist-creator-economy/
Here is the long version of my answer: https://www.alexvoica.com/journalist-creator-economy/
There are many amazing reporters ( @ameliargh, @stokel, @TaylorLorenz, @RVT9 or @linzasaur, to name a few) who *use* social media to promote their reporting, interact directly with their audience, source material for their articles, and chat about their beat in general.
Then there's a generation media outlets who evolved on social and know how to *create for* a social-first audience.
@brutamerica is a great example of a new media brand built on the premise that people enjoy informative, short-form videos: https://www.alexvoica.com/journalist-creator-economy/
@brutamerica is a great example of a new media brand built on the premise that people enjoy informative, short-form videos: https://www.alexvoica.com/journalist-creator-economy/
More recently, we've seen the rise of reporters who are *creating on* social: https://www.alexvoica.com/journalist-creator-economy/
@CaseyNewton has started a virtual newsroom on Discord.
@sophiasgaler and @iuliaionescuro are using TikTok or Instagram to reach new audiences and reimagine visual journalism
@CaseyNewton has started a virtual newsroom on Discord.
@sophiasgaler and @iuliaionescuro are using TikTok or Instagram to reach new audiences and reimagine visual journalism
I am very excited about this new journalist-turned-creator model and how it can establish closer, more authentic relationships between reporters and their audiences, and take journalism beyond the confines of traditional channels and formats: https://www.alexvoica.com/journalist-creator-economy/
