Back to #crisis #communicaton basics: During crisis and disaster the public wants to know what's going on. Many may be directly impacted by the event(s) and there may be public outrage, anger and shock. The worst way to respond is using typical bureaucratic messages.
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This is exactly the time and situation to remember that your communication effectiveness is directly related to how much your audiences trust you and your org. Trust requires empathy, respect and knowing how different audiences want/need to get important the info they need.
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The basis for understanding how to effectively communicate with people who are outraged, angry or overwhelmed by a crisis/disaster is using #risk communication best practices. One of the best resources is global thought leader Peter Sandman's website.
https://bit.ly/2SbYq2X 
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