I'm gonna teach you about trademarks with a lesson from @iamcardib.

If you're planning to start a brand, business or just generally make money off your knowledge, you wanna save this thread.

A 🧵 (from the hair salon)
Cardi's business filed a trademark application a few weeks ago for BARDI BEAUTY.

First of all, how do I know Cardi's business? Because I can see pending trademark applications at http://uspto.gov  .

You can too. I ain't special.
Cardi's company is planning to start a line of cosmetics, fragrances, hair products & nail polish.

How I know? The trademark records show me.

That "IC 003" tells me what legal category the trademark is in, and the words describe what they plan to do w/in the category.
The trademark classes are important b/c when you file your application, you only get approved in the specific categories you include and pay for.

A trademark registration does NOT allow you keep any and everybody from using the words for any and every purpose.
I beg of you, stop getting up in arms every time you hear about a celebrity or company *trademarking* things like THE, OKURR, or TACO TUESDAY. That’s not how any of this works. 🤷🏾‍♀️
Okay so boom. Point #2. You have to show the @uspto that you’re actually USING your trademark to sell or offer for sale your goods or services.

The one exception is when you’re not quiiiite ready but you have an INTENT TO USE the trademark in the near future.
Cardi B filed an intent to use (ITU) application. You can tell bc the filing basis is 1B, which = intent to use.

She hasn’t launched BARDI BEAUTY but is getting ready.

đź—ŁTHIS IS THE MOVE. Before you go telling everybody & their mama about your new đź’©, take steps to own it.
3rd and final point. Notice how we can ALL SEE THE OWNER OF THE TRADEMARK AND THEIR ADDRESS.

A lot of y’all doing this on your own are including your whole ass home address for the entire world to see.

Get a business address. Use Regus or something.

You’re welcome.
My ministry is helping you monetize your expertise when you don’t quite see yourself as an entrepreneur. I’m MADE to do this & want to help you do what you’re MADE for too.

If you like my free game, join the #MADEtribe & get the stuff I ain’t tweeting: http://shontavia.email 
You can follow @ShontaviaJEsq.
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